Design high‑performing ad creative for Meta, Instagram, and other paid social channels — statics, carousels, and short‑form video assets
Take one working ad and rapidly produce 10+ variations (copy, colour, format, hook) to keep testing and scaling what performs
Handle basic video clipping – repurposing raw founder/event/product footage into short‑form social and ad‑ready clips
Live inside Meta Ads Manager: track performance, study competitors and industry trends, and use that data to decide what to design next
Turn around carousels and quick‑test creative in hours, not days – speed is part of the job, not a nice‑to‑have
Partner directly with founders and the marketing/design team on messaging, testing hypotheses, and creative direction
Own visual execution end‑to‑end, concept to shipped ad, without needing a designer to be looped in on every asset
Build a reusable system of ad templates and winning formats so output scales without reinventing each brief

You think like a marketer who designs, not a designer who makes ads look nice. You have a real opinion on what copy will land, what colours will work, what visual stops the scroll, and what makes a value prop instantly understandable.
A portfolio or reel that shows live, shipped ad creative – ideally with a sense of what performed and why, not just concept work
Strong graphic design fundamentals: layout, colour, typography, and an instinct for what gets attention on Meta/IG
Comfort with basic video editing/clipping for short‑form social and ad placements
A bias for speed and iteration – you'd rather ship 10 variants of something that's already working today than polish one thing for a week
Real experience close to performance advertising – you've run ad accounts yourself, or worked tightly enough with founders/marketers to understand what the data is telling you
Ability to work quickly, communicate clearly over Slack, and overlap with US Pacific or European working hours
Strong plus: You've personally run or scaled an ad account, an Instagram page, or a creator/brand page from scratch – we'd rather see that than an agency résumé. Backgrounds in luxury, fashion, entertainment, sports, hospitality, or agency work are all welcome. Portfolio beats pedigree.

You're a strong communicator and contribute positively to the team
You take ownership and have an internal compass
You value candid feedback and overcommunication
You care about quality and design, while keeping things simple
You measure your impact and look for ways to improve and automate
You're comfortable working in a fast‑moving environment and getting a little better every week
You're customer‑focused and care about the end result, not just the output
You value fast, incremental ways of working

Ad Designer

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