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Role Overview
SmartOSC is building a dedicated marketing engine for its Data & AI Program, positioning our offerings to enterprise buyers. As a B2B Marketing Fresher, you will join the team that runs this engine day to day. You will support demand‑generation campaigns, help manage the marketing funnel, and contribute to delivering qualified leads (MQLs) to Sales.
This is a hands‑on learning role. You will work alongside experienced marketers, get exposure to real B2B campaigns across SEO, content & design, email marketing and ABM, and see how marketing performance connects to sales outcomes.
Key Deliverables & Responsibilities
- Market research & GTM support: Research competitors, target industries, buyer personas, … to help define the ICP and sharpen positioning for Data & AI offerings.
- ABM: Support personalized outreach to priority accounts and monitor account engagement and campaign results to flag follow‑up opportunities for Sales.
- Content marketing: Draft SEO‑friendly articles and lead magnets (e‑books, whitepapers, checklists); support the creation and updating of landing pages and forms (WordPress).
- Email marketing (EDM): Help build email content and contact lists, schedule sends, and report on open, click, and conversion rates.
What You’ll Learn
- How a B2B demand‑generation funnel works from lead to MQL to Sales handoff.
- Hands‑on use of SEO tools, EDM & ABM platforms.
- How to test, measure, and iterate on campaigns.
Requirements
- Above 6 months of experience; graduates in Marketing, Business, Economics, Communications, or a related field are welcome.
- Basic understanding of digital marketing channels (SEO, email, website, social media).
- Good analytical mindset and comfort with numbers and spreadsheets (Excel/Google Sheets).
- Basic design skills: able to create simple visuals, social posts, or slides using tools such as Canva or Figma.
- Hands‑on experience using AI tools (e.g., Claude, ChatGPT, Gemini) to support research, content drafting, and daily work, with the judgment to fact‑check and edit AI outputs.
- Curious, proactive, and eager to learn, with good attention to detail.
- Good time management and the ability to handle multiple tasks in a fast‑paced environment.
- Team player who can also work independently.
- Good English communication skills (reading, writing, and speaking).
- Previous internship or project experience in digital marketing and IT outsourcing industry is a plus.
- Basic knowledge of HTML/CSS or WordPress or having experience with EDM/ABM tool, even through coursework or personal projects is preferred.
Benefits
At SmartOSC, we offer the best to your values:
- Attractive allowances.
- Flexible working hours (between 7:30 am – 7:30 pm on staff’s preference).
- Working in one of the largest digital transformation agencies in Asia – Professional English environment.
- Firm’s Certified Qualifications Sponsorship for career development.
- Annual company trip inside or outside Vietnam.
- Other fun activities: happy hour, quarterly team building, football club, yoga club, swimming club, charity activities, etc.
- Free entertainment parties: Birthday party, Anniversary party, Sum‑up Party, Year‑End Party, etc.