1. dCom CBD Lead role

Strategic Leadership & Performance Management

Accountability for dCom Top‑line GMV target and bottom‑line target by customer
Defining the "Go‑to‑Market" strategy for Pure Players (Shopee, Lazada) and Social Commerce (TikTok Shop)
Leading Joint Business Planning (JBP) with customer to secure strong partnership, exclusive visibility and commercial support
Establish and strengthen partnership with key customer to ensure Unilever B&W core advantage and benefit

Commercial & Operational Excellence

Leading sales annual to monthly planning & operation process with enabler/customer to deliver business objective and platform operation
Ownership for campaign package / bidding with clear objective to deliver customer J2BDs & ROAS
Develop Self‑livestream model and monitor daily performance & optimization with MCN / in‑house team to deliver GMV and ROAS targeted with right model for pureplay vs socom
Deploy the promotional calendar (Double Day, Payday, Brand Day) with KA team while maintaining price integrity across platforms
Develop process to monitor and track gift / sampling delivery to e‑distributor and to end user
Develop store operation scorecard to ensure perfect execution and Service level
Cross‑functional working with CSP, Demand Creation, Demand Planning in S&OP to ensure stock availability, on‑site activities

Data‑Driven Digital Marketing

Digital dashboard automation (Orion, Perfect Store Online): develop and leverage internal digital dashboard to optimize real‑time dcom performance
CRM & Loyalty: Leveraging consumer data to drive repeat purchases and increase Customer Lifetime Value

Team Leadership & Capability Development

Build, lead, and develop a high‑performing dCommerce KA team with clear customer strategy and partnership relationship and enhance dCOM knowledge, skills, and execution capabilities
Working closely with CSP (Customer strategy and planning) team to build forecast accuracy and Affiliate team to build Livestreaming / video model
Strong engagement and connection with BU team (Demand creation, Media, Finance) to provide customer and market feedback to enhance BU agenda

2. 1UL CBD Champion role

Driving 1UL CBD agenda for JBP negotiation with customer to ensure 1UL advantage and key benefit, 1UL trade term with enabler / e‑distributors for annual / quarterly planning
Develop 1UL digitilazation roadmap including tool / tech development, processes to enhance operational efficiency and shopper experience
Leading & facilitate monthly cross BU dCom agenda to update I&O, progress & solution advisory to dCom lead & BU lead

3. Key performance indicators (KPIs)

Total dCOM sales value (GMV/TO) & growth target
Market share in dCOM channel x Category
Trade term & trade spend ROI for CBD investment buckets (display package, self‑livestream)
Digital shelf metrics (availability, content accuracy, visibility)
Successful negotiation & execution of Joint Business Plans with platforms
Team capability and engagement scores

4. Qualifications & Experience requirement

Minimum 7‑10 years of experience in FMCG or Retail, with at least 3 years in senior dCommerce leadership roles.
Proven track record of developing and executing dCommerce strategies delivering strong commercial results.
Strong leadership, strategic thinking, and negotiation skills.
Excellent understanding of dCommerce platforms, digital marketing, and shopper behavior.
Experiences from platforms such as Shopee, TTK is a plus. Experiences Beauty retail category is a plus.
Bachelor’s degree in Business, Marketing, or related field; MBA is an advantage.

5. Competencies

Strategic leadership & visioning
Commercial & financial acumen
Digital & eCommerce expertise
Team leadership & talent development
Influencing & stakeholder management
Data analysis & insights‑driven decision making
Change management & innovation

6. Team size and partnering

Lead BW CBD dCom KA team with 4 direct reports + 1 direct report for 1UL roles
Closely work with Customer strategy and Affiliate planning team
Lead contracted external agencies/service providers/expertise depending on strategic needs and demands
Work closely with BU cross‑function teams in B&W and cross BU dCom lead (PC & HC)
Close engagement, interaction with other department leads

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

B&W CBD Dcom Lead cum 1UL dCom CBD Champion

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