Mô tả công việc
You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self‑care works for millions of people and need leaders and experts ready to shape what’s next. As a Brand Manager, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.
ABOUT THE JOB:
JOB PURPOSE:
Brand Manager will play a key role in driving brand growth in Vietnam. This role leads end‑to‑end brand strategy, activation, and performance management across both consumer and HCP channels. The Brand Manager will work closely with cross‑functional teams and distributor partners to ensure strong execution and accelerated brand development.
New role to manage a large (EUR 12M) brand that is not actively being supported. This reactivation of support and resources is part of the broader VMS Growth acceleration plan to support our Opella Vietnam Business — as part of our refreshed 5‑Year Strategic Plan.
KEY ACCOUNTABILITIES:
Brand Strategy
- Develop and lead the overall brand strategy for Vietnam, ensuring strong positioning, clear audience definition, proposition consistency, and alignment with ASEAN/Zone direction.
- Identify growth opportunities through consumer, shopper, HCP, and competitive insights.
- Own the annual and long‑range brand plans, including portfolio priorities, A&P allocation, innovation roadmap, and 360° activation calendar.
Brand Performance
- Track brand KPIs for Vietnam, providing clear insights and recommended actions to close gaps.
- Monitor category trends, competitive movements, and market dynamics to inform decision‑making.
- Deliver monthly and quarterly performance reviews with actionable recommendations for Vietnam.
Drive & Lead Overall Activation (Consumer, HCP, Trade)
- Lead development and execution of integrated brand activations in Vietnam, covering ATL, digital, social, pharmacy, medical/HCP platforms, e‑commerce, and trade.
- Ensure all communication and activation materials are insight‑driven, compliant, and locally relevant.
Cross‑Functional Collaboration
- Partner with local cross‑functional teams in Vietnam (sales, medical, regulatory, supply, finance) to ensure seamless brand execution.
- Collaborate with regional/global brand teams for alignment, asset localization, performance reviews, and innovation deployment.
- Drive strong stakeholder management, keeping all parties aligned on brand priorities, timelines, and objectives.
ABOUT YOU
Qualifications
- 7 - 8 years of experience in brand management (FMCG, OTC, Pharma, or Consumer Health preferred).
- Experience in multi‑market support or distributor‑driven markets is an advantage.
- Strong analytical, strategic thinking, and project management skills.
- Ability to lead with influence in a matrix environment.
- Proactive, collaborative, and able to manage diverse stakeholders.
- Fluent in English and Vietnamese.
Core Competencies
- Strategic brand building
- Data‑driven decision making
- Strong execution excellence
- Cross‑functional collaboration
- Digital & omnichannel capability
- Agility, ownership, and problem solving
This is more than the next step in your career, it’s a chance to lead change and help reinvent self‑care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.
About Us:
Opella is the self‑care challenger with the purest and third‑largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people’s hands by making self‑care as simple as it should be. For half a billion consumers worldwide – and counting.
At the core of this mission is our 100 loved brands, our 11,000‑strong global team, our 13 best‑in‑class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at
www.opella.com
.Yêu cầu kinh nghiệm
7-8 years brand management experience in FMCG, OTC, Pharma, or Consumer Health; strong analytical, strategic, and project management skills; fluent in English and Vietnamese.