Mô tả công việc
Job Description
Job Title: Brand Manager
Posting Start Date: 23/09/2026
Req ID: 1828
Job Summary
The Brand Manager is responsible for the planning, development, and execution of brand strategies and marketing initiatives. The role requires a deep understanding of the target market, competitive landscape, and consumer trends to drive brand growth, increase market share, and ensure brand consistency across all marketing channels.
Job Responsibilities
- Develop and implement the marketing plan of the assigned brand to achieve the set sales and market share targets, including: market research, product development supervision and packaging design; pricing; launch new products; monitor advertising campaigns and sales of the brand.
- Contribute to business plan development at the stage of plan implementation in order to develop a marketing strategy in line with the company’s vision, strategy and goals.
- Identify advertising goals, propose appropriate media and allocate resources for effective, economical and suitable advertising campaigns to target consumers.
- Adjust marketing strategies and plans to suit changes in the market and competitive situation.
- Liaise with related departments to ensure marketing activities are consistent with other activities of the company and in line with the overall goals of the company.
- Lead, coach, evaluate and develop Brand assistants.
- Develop detailed plans for each marketing program/event.
Skills
- Business English
- MS Office
- Marketing Analytics
Functional Competencies
- Brand Positioning & Equity
- Brand communication
- Marketing & Brand Management
- Adaptability/Flexibility
- Negotiation & Persuasion
Masan's Core Competencies
- Consumer Centricity
- Innovation
- Ownership
- Passion for winning
- Purposeful Leadership
Masan's Leadership Competencies
- BUSINESS ACUMEN
- LEARNING AGILITY
- DEALING WITH AMBIGUITY
- VISION & STRATEGY
- TALENT CATALYST
- LEADING THE CHANGE
- INTEGRITY & TRUST
- STAKEHOLDER MANAGEMENT
- COLLABORATION
- PLANNING
- PROBLEM SOLVING
- RESULT DRIVEN
Education
- Bachelors in Marketing or Other relevant fields
Certifications
Conditions of Employment
- Ability to travel on business trips
Physical Requirements
Relevant Industries
- FMCG
Interview Questions
Yêu cầu kinh nghiệm
Bachelor's in Marketing or related field; business English; MS Office; marketing analytics; ability to travel on business trips.