Mô tả công việc
Brand Manager
POSITION SUMMARY
Drive the growth of the MAGGI brand by executing winning marketing strategies, building strong consumer connections, and delivering sustainable business results. The role is accountable for brand performance, innovation execution, communication development and ensuring consumer‑centricity across all touchpoints.
KEY RESPONSIBILITIES
- Contribute to development and update of consumer portrait, consumer engagement funnel for her/his brand.
- Activate Brand Essence.
- Support management of 60/40+ basket, packaging, Nestlé Health & Wellness (NHW) dashboard, services and Creating Share Value (CSV) related to her/his brand.
- Develop and update consumer portraits, understand store environment, contribute to category strategy, define desired relative price, provide recommendation to pricing and promotional strategy, propose SKUs for key channels and key customers.
- Ensure consumer centricity, apply Innovation levers, contribute to and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands.
- Contribute to the development and execution of a strong, functionally aligned brand and ICP plan, MBP. Track and monitor performance, health, and strategic alignment. Understand business impact of PFME and TTS investment of her/his brand.
- Contribute to the development of OBPs and Big Ideas, engagement strategies and create attractive and rewarding brand experiences. Work in partnership with communication agencies and ensure all brand communication contributes to enhancing the company image of a trusted NHW leader.
REQUIREMENTS
- Bachelor’s degree in Marketing, Business, or related discipline.
- Minimum 3 years’ experience in Marketing, or equivalent FMCG experience (Sales experience is an advantage).
- Proven experience working in cross‑functional teams (Sales, Supply Chain, Finance, R&D, Agencies).
- Solid understanding of Brand Building, consumer insight, innovation, and integrated commercial planning within FMCG.
- Strong analytical, project management, and communication skills.
- Demonstrated ability to operate within Nestlé principles, compliance standards, and competition law guidelines.
POSITION SUMMARY
Drive the growth of the MAGGI brand by executing winning marketing strategies, building strong consumer connections, and delivering sustainable business results. The role is accountable for brand performance, innovation execution, communication development and ensuring consumer‑centricity across all touchpoints.
KEY RESPONSIBILITIES
- Contribute to development and update of consumer portrait, consumer engagement funnel for her/his brand.
- Activate Brand Essence.
- Support management of 60/40+ basket, packaging, Nestlé Health & Wellness (NHW) dashboard, services and Creating Share Value (CSV) related to her/his brand.
- Develop and update consumer portraits, understand store environment, contribute to category strategy, define desired relative price, provide recommendation to pricing and promotional strategy, propose SKUs for key channels and key customers.
- Ensure consumer centricity, apply Innovation levers, contribute to and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands.
- Contribute to the development and execution of a strong, functionally aligned brand and ICP plan, MBP. Track and monitor performance, health, and strategic alignment. Understand business impact of PFME and TTS investment of her/his brand.
- Contribute to the development of OBPs and Big Ideas, engagement strategies and create attractive and rewarding brand experiences. Work in partnership with communication agencies and ensure all brand communication contributes to enhancing the company image of a trusted NHW leader.
REQUIREMENTS
- Bachelor’s degree in Marketing, Business, or related discipline.
- Minimum 3 years’ experience in Marketing, or equivalent FMCG experience (Sales experience is an advantage).
- Proven experience working in cross‑functional teams (Sales, Supply Chain, Finance, R&D, Agencies).
- Solid understanding of Brand Building, consumer insight, innovation, and integrated commercial planning within FMCG.
- Strong analytical, project management, and communication skills.
- Demonstrated ability to operate within Nestlé principles, compliance standards, and competition law guidelines.
Ho Chi Minh, VN, 70000
Ho Chi Minh, VN, 70000
Yêu cầu kinh nghiệm
- Bachelor's degree in Marketing, Business, or related discipline.
- Minimum 3 years’ experience in Marketing or FMCG.
- Proven cross‑functional team experience.
- Strong analytical, project management, and communication skills.