Mô tả công việc
ABOUT HAN GROUP
Established in 2015 with a humble nightclub in Hanoi, Vietnam, Hoang An Nhien Group aspires to lead the lifestyle scene in Asia. Today, we dominate Vietnam's nightlife sector and have expanded to encompass F&B, luxury retail, and wellness with 4000+ employees across Ha Noi, Da Nang & Ho Chi Minh city. At Hoang An Nhien, we value innovative ideas and the transformative power of youth. Join our passionate team and experience a culture that values individual growth and contributions.
WHAT YOU'LL DO
1/ Planning Marketing Strategy
- Follow the development of the brand strategy in collaboration with the Brand Manager and other key stakeholders
- Assist Brand Manager in driving the creation of the Yearly Roadmap and Annual Plan aligned with the brand's vision, goals, and market demands
- Work closely with the marketing team to implement strategic marketing initiatives and ensure alignment with business objectives
- Implement an integrated marketing communications plan that aligns with the overall brand strategy and budget
- Oversee and plan advertising opportunities across Above‑The‑Line (ATL) and Below‑The‑Line (BTL) channels to ensure brand visibility
2/ Content & Digital Marketing
- Lead the team to plan and execute content strategies across various platforms to reinforce brand messaging and objectives
- Manage digital marketing tools and campaigns to promote the brand and engage with the target audience effectively
3/ Customer Engagement & Offline Activation
- Lead the planning and execution of offline brand activations to enhance brand engagement with consumers
- Develop and implement customer engagement strategies to improve brand loyalty, expand reach, and increase visibility through both digital and physical touchpoints
- Support the Operations team in ensuring an exceptional guest experience at events and activations, strengthening customer relationships
4/ Brand Management & Awareness
- Coordinate media relations and public relations efforts to maintain brand awareness and manage public perception
- Monitor industry trends and adapt marketing strategies to stay competitive and relevant in the market.
- Evaluate marketing campaigns and track performance metrics, including return on investment (ROI), effectiveness, and consumer feedback.
- Maintain effective internal communications to ensure all departments are informed of marketing strategies, objectives, and initiatives.
5/ Reporting line
- General Manager - Outlet
WHAT'S IDEAL TO US
- Bachelor's Degree in Sales/Marketing/Business Administration or its equivalent
- At least 02 years of related experience in sales/marketing/service/F&B industry, or equivalent combination of education and experience
- Has a genuine interest and knowledge of the food and beverage or entertainment industry
- Self‑motivated, creative flair, eye for detail and resourceful
- Strong project management skills
- Excellent communication skills
- Able to think and write strategically
- Those who embody the culture of the brand
PERKS YOU'LL ENJOY
- Join one of Vietnam's largest and most prestigious companies in the nightlife sector
- Be a leader in the thriving lifestyle scene of Vietnam
- Work with a young, dynamic, and creative team
- Explore diverse career opportunities in nightlife, food and beverage, and luxury retail industries
- Enjoy an attractive income and investment opportunities
- Participate in annual team‑building activities and a grand year‑end event
- Receive a 13th month salary
- Benefit from annual performance reviews
Working location: 87A Ham Nghi, Dist 1, HCMC