Brand Marketing Manager

ABOUT HAN GROUP

RESPONSIBILITIES

Planning Marketing Strategy

• Implement a strategic integrated marketing communications plan following correlating budget.
• Manage & monitor communication channels to promote existing products and services.
• Develop advertising opportunities on ON and OFF channels.

Content Marketing

• Lead brand's content team.
• Managing digital marketing and social media activity across various platforms, including content and advertising tools.
• Analyze advertisement results comparing to KPI.

Brand Management & Awareness

• Coordinate and manage media/public interest to generate coverage and maintain awareness of the brand.
• Keep current with marketing trends.
• Plan a monthly/seasonal promotional calendar of activity, generating ideas for new offerings.
• Evaluate and prepare reports showing the results of marketing campaigns (return on investment, effectiveness, feedback, etc.).
• Maintain effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives.

Customer Engagement & Event

• Lead event team.
• Facilitate customer engagement and retention on-site through marketing channels (eg. tactical offers) to improve brand loyalty, expand outreach, visibility and value.
• Plan & execute monthly event plan for outlet.
• Support the Operations team in managing guest experience on-site during events.
• Respond to media or customer queries/complaints as well as host special events.

What to expect

• You'll be busy working to tight deadlines and juggling multiple projects. This high‑pressure environment can be stressful at times.
• The role is office based but you will be expected to network and socialize regularly with clients and attend a range of industry events and exhibitions.
• The environment is young, dynamic, and increasingly multicultural. It's a work‑hard, play‑hard culture.

QUALIFICATIONS

• Bachelor's Degree in Sales/Marketing/Business Administration or its equivalent.
• At least 3 years of related experience in sales/marketing/service/F&B industry, or equivalent combination of education and experience.
• Proven track record as managing brand.
• Has a genuine interest and knowledge of the food and beverage or entertainment industry.
• Strong network of connections is an asset.
• Self‑motivated, creative flair, eye for detail and resourceful.
• Strong project management skills.
• Excellent communication skills. Able to think and write strategically.
• Advance computer proficiency. Skilled in digital marketing/social media including Adobe and other design software skills.
• Those who embody the culture of the brand.
• Youthful and energetic and people‑minded individuals with a can‑do attitude.
• Good technical knowledge of available standards, methods, tools and applications.
• The ability for creative ideas & treatments for online content in multi‑channel campaigns.
• Speak English as a native is a big plus.

Compensation & Benefit

• Join one of Vietnam's leading and most reputable companies in the lifestyle industry.
• Work with a young, dynamic, and creative team.
• Annual salary reviews based on individual performance.
• 13th‑month salary, subject to the company's business performance.
• 12 days of annual leave.
• Year‑end bonus.
• Social insurance contributions based on 100% of the salary.
• Gifts on public holidays and special occasions, including Lunar New Year.

OTHER INFORMATION

• Working Hours: Monday to Friday, 9:00 AM – 6:00 PM
• Work Location: 87A Ham Nghi Street, District 1, Ho Chi Minh City, Vietnam