Branding Specialist

What You’ll Do

• Develop a Bitget brand strategy, including brand positioning, value proposition, messaging architecture, audience segmentation, and brand narrative.
• Translate business objectives, market insights, and user needs into clear and impactful brand strategies.
• Develop strategic frameworks for brand campaigns, product launches, partnerships, sponsorships, and major corporate initiatives.
• Conduct market, competitor, consumer, and cultural trend analysis across the crypto, Web3, fintech, and broader technology industries.
• Identify emerging opportunities and risks in the Web3 ecosystem, ensuring Bitget’s brand remains relevant, differentiated, and trusted.
• Work closely with Creative, Content, Social Media, PR, Growth, Product Marketing, Business Development, and Regional Marketing teams to deliver consistent brand experiences globally.
• Establish and maintain brand guidelines, including tone of voice, visual identity principles, messaging standards, and campaign strategy frameworks.
• Ensure brand consistency across all touchpoints, including digital channels, product communications, events, partnerships, community initiatives, and media campaigns.
• Lead brand tracking, consumer research, and campaign effectiveness analysis; turn insights into actionable recommendations.
• Define and monitor key brand metrics, such as brand awareness, consideration, preference, sentiment, share of voice, and campaign impact.
• Partner with external agencies, research vendors, creative partners, and media teams to deliver high-quality strategic output.
• Support senior leadership with strategic presentations, brand narratives, market analyses, and executive-level recommendations.

What We’re Looking For

• 5+ years of experience in Web3, cryptocurrency, blockchain, fintech, or related technology industries, with hands-on experience in brand strategy, marketing strategy, product marketing, or integrated communications.
• Strong understanding of the cryptocurrency and Web3 ecosystem, including exchanges, wallets, DeFi, blockchain infrastructure, trading products, and community-driven growth models.
• Proven experience developing and executing brand strategies for global or multi-market businesses.
• Deep knowledge of brand positioning, consumer insights, market research, audience segmentation, campaign planning, and brand measurement.
• Strong strategic thinking skills, with the ability to turn complex business challenges into clear, compelling, and actionable brand strategies.
• Excellent written and verbal communication skills in English, with strong storytelling and presentation capabilities.
• Experience working cross-functionally in a fast-paced, international, and highly collaborative environment.
• Ability to balance long-term brand building with short-term commercial and growth objectives.
• Strong project management skills, with the ability to manage multiple priorities, stakeholders, and deadlines simultaneously.
• Data-driven mindset with experience using research, analytics, and performance metrics to inform strategic decisions.
• High level of ownership, curiosity, adaptability, and passion for the future of finance and digital assets.

Preferred Qualifications

• Experience working for a leading crypto exchange, Web3 protocol, blockchain project, fintech company, or global technology brand.
• Experience managing global brand campaigns, celebrity or sports partnerships, sponsorships, community programs, or major brand collaborations.
• Familiarity with key global crypto markets and regional cultural differences across Asia, Europe, LATAM, MENA, and other growth markets.
• Experience working with creative, media, research, and PR agencies.
• Ability to communicate in additional languages, such as Mandarin, Korean, Japanese, Spanish, Portuguese, Russian, Turkish, or Arabic, is a plus.
• Experience in highly regulated industries or navigating marketing compliance requirements is preferred.

What Success Looks Like

• A clear, differentiated, and scalable global brand positioning for Bitget.
• Stronger consistency across brand communications and customer touchpoints.
• Increased brand awareness, trust, relevance, and preference among key target audiences.
• High-impact brand campaigns and initiatives that support both business growth and long-term brand equity.
• Strong cross-functional alignment around Bitget’s brand narrative, values, and strategic priorities.