Business Development Associate

Job Summary

Responsibilities

• Acquire new-to-bank customers through activations, roadshows, referrals, and self‑sourced prospecting.
• Cross‑sell credit cards and personal loans to existing and new customers.
• Identify mortgage opportunities.
• Promote digital solutions and migrate customers to digital channels.
• Engage customers confidently, understand their needs, and convert opportunities using needs‑based selling.
• Explain HSBC product features and benefits clearly and recommend suitable solutions.
• Support customers with account opening and coordinate with relevant departments to complete required steps.
• Manage post‑application activities with internal stakeholders to ensure smooth processing and customer experience.
• Deliver assigned KPIs and maximise revenue contribution.
• Build positive, professional relationships with customers, stakeholders, and colleagues.
• Maintain HSBC control standards and follow Group Compliance Policy to minimise operational risk.
• Follow internal control standards, audit requirements, group requirements, and other internal guidelines.
• Ensure strict compliance with government banking regulations.
• Stay alert to operational risks across people, process, systems, and external events.
• Escalate concerns to the line manager to assess impact, likelihood, and vulnerabilities.

Requirements

• Minimum diploma holder; 1–3 years of experience in sales/customer acquisition within banking or related channels.
• Strong interest in sales and customer acquisition; proactive, target‑driven, resilient in a fast‑paced environment.
• Able to manage details and follow workflow/process steps accurately and efficiently.
• Able to work independently, multitask, work under pressure, and meet tight deadlines.
• Customer‑oriented with strong communication skills; able to identify financial needs and refer appropriately.
• Competent in Microsoft Office.
• Fluent Vietnamese; English/Mandarin is an advantage.

Benefits