Mô tả công việc
Job Description
Job Title: Campaign Senior Executive
Job Location: 14th Floor, Charmvit Tower, 117 Tran Duy Hung St., Yen Hoa Ward.
Job Purpose
The Marcom Senior Executive plays an active role in executing Marketing Communications activities, primarily responsible for Battery; may be assigned to other product categories or projects based on business needs, ensuring that content, campaigns, and communication initiatives are delivered in line with brand direction, timelines, and quality standards.
Key Responsibilities
Always‑on Communication & Content Execution
- Create content direction & calendar for social channels such as Facebook, TikTok, and other platforms
- Together with in‑house team & agency, execute content across social channels aligned with brand guidelines
- Track progress, review, and refine content before publication
- Manage posting schedules and ensure brand consistency
Campaign, Activation & Event Execution
- Support the execution of marketing campaigns, product launches, brand partnership activities
- Plan & produce POSM, trade tools at shop
- Responsible for activation and event execution (e.g. press launch, on‑ground activation)
- Track timelines and execution checklists
- Support KOL/KOC coordination, including booking and deliverable tracking
- Support digital media execution across platforms (Facebook, YouTube, TikTok, etc.)
- Compile performance and campaign reports, manage campaign performance, ROI
- Support other Marcom‑related tasks in collaboration with internal teams as required.
Coordination & Operations
- Collaborate with internal teams and external partners (agencies, vendors) to ensure smooth execution of Marcom activities
- Coordinate tasks, track progress, and follow up on action items across stakeholders
- Support Marcom operational processes, including proposals, quotations, approvals, and WIP reporting
Requirements
- 3–5 years of experience in Marcom, Marketing, Digital, or an Agency environment
- Hands‑on experience in content, campaign, or event execution
- Open mindset to try innovative projects, and collaborative manner among internal/external stakeholders
- Strong coordination and time management skills
- Proactive, detail‑oriented, and responsible
- Good English for work communication and documentation