Mô tả công việc
Role and Responsibilities
A. App Operations
- Manage daily operations on the DH Partner App, including updating product information, reward point policies, banners, and important notifications.
- Track and analyze user data (download volume, active users, point redemption behavior, product scan rates) to propose UX/UI optimizations.
- Coordinate with the R&D team/Headquarters in China to report bugs and suggest feature improvements based on practical feedback from the Vietnamese market.
B. Campaign & Promotion Management
- Brainstorm, plan, and directly implement incentive programs and promotional campaigns on the App to stimulate market demand (e.g., Dahua Pro Challenge, installer ranking tournaments, double point events).
- Monitor project progress, control reward budgets, and evaluate the Return on Investment (ROI) of each campaign.
- Ensure transparency and compliance with program terms and conditions for participating dealers and installers.
C. Market Research & Partner Engagement
- Regularly conduct field surveys and interviews regarding the behavior of end‑users and installers in key local markets (e.g., Bac Ninh, Dak Lak, Gia Lai, Hai Phong) to capture market trends.
- Listen to and synthesize feedback from the installer community to tailor incentive policies on the App to fit local characteristics.
- Support in resolving in-depth queries and handling partner complaints related to accounts, reward points, and benefits on the DH Partner platform.
D. Reporting & Cross‑functional Collaboration
- Work closely with the Sales team to ensure App campaigns are strictly aligned with the company's sell‑out strategy.
- Build and maintain a regular reporting system (weekly/monthly/quarterly) on App performance and related business metrics.
Qualifications
- Education: Bachelor’s degree in Marketing, Business Administration, Communications, Economics, or related fields.
- Experience: At least 2‑3 years of experience in equivalent roles (App Operations, Trade Marketing, Channel Marketing). Candidates with a background in the security equipment (CCTV), technology, electronics, or FMCG industries are highly preferred.
- Professional Skills:
- Strong numerical acumen with a data‑driven mindset.
- Proficient in data processing tools.
- Excellent planning and campaign management skills.
- Strong communication skills with a deep understanding of B2B customer psychology (dealers, technicians).
- Language: Good communication skills in Chinese (HSK4 or above) or English to work directly with Headquarters and present professional reports.
- Others: Detail‑oriented, proactive, able to work under high pressure, and willing to travel for business when required.