Commercial Finance Manager

Key Accountabilities

• Lead financial analysis and performance diagnostics to support profitable growth across channels, customers, brands, and portfolios.
• Provide actionable insights on sales performance, profitability drivers, stock‑in‑trade, depletions, market dynamics, and investment effectiveness to support commercial decision‑making.
• Partner with Commercial and Trade Marketing teams to foster commercial strategy through scenario modelling, forecasting, and fact‑based financial recommendations.
• Lead resource allocation analysis across channels, customers, and brands to ensure investments are directed toward the highest value growth opportunities and strategic priorities.
• Evaluate new product launches, customer initiatives, and business opportunities through comprehensive P&L simulations, risk assessments, and strategic recommendations.
• Support reviews of PR Vietnam key battlegrounds and strategic priorities, identifying performance gaps, opportunities, and actionable measures toward objectives.

• Oversee the integrity, automation, and scalability of commercial data and reporting systems, including sell‑in, depletion, trade inventory, pricing, A&D, and A&P, ensuring timely and accurate reporting across platforms such as Excel, Power BI, and Polaris.
• Lead the preparation and delivery of high‑impact performance reviews, forecasts, executive dashboards, and business updates for internal and regional stakeholders, covering Net Sales, Volume, Gross Profit, Operating Profit, A&P, trade investment, and customer profitability.
• Drive performance transparency by enhancing reporting frameworks, identifying risks and opportunities, and translating analysis into clear recommendations and corrective actions.

• Act as the primary strategic finance business partner to Commercial and Trade Marketing, providing constructive challenge and financial guidance on commercial priorities, investment allocation, customer initiatives, and A&P governance.
• Drive ROI‑focused investment decisions through robust pre‑ and post‑evaluation frameworks, embedding financial discipline and a value‑driven mindset across Commercial and Trade Marketing teams.
• Establish and continuously improve promotion effectiveness and ROI measurement frameworks, providing actionable recommendations to optimize trade investments, A&P spending, and commercial activation performance.
• Strengthen cross‑functional collaboration and customer‑level P&L ownership, enabling teams to make informed and profitable decisions.
• Represent Finance in management and regional performance reviews, clearly communicating financial implications, opportunities, and risks to influence commercial priorities and resource allocation.

• Provide financial expertise and analytical support for strategic commercial projects, business cases, and investment decisions.
• Support cross‑functional commercial projects, ensuring financial rigor, strategic alignment, and disciplined execution.
• Collaborate with project teams to deliver transformation initiatives that enhance commercial effectiveness, profitability, and operational efficiency.
• Drive scope of work toward Fit‑for‑purpose mindset by leveraging simplification, synchronization in process and data points.

• Other ad‑hoc tasks related to Commercial Finance scope required by line manager or Top Management.

Job Requirements

• Bachelor degree of Accountancy & Finance.
• Proven working experience with minimum of 7‑10 years of solid Finance experience in a corporate, international environment, preferably in FMCG industry with strong commercial footprint.

• Excellent leadership and communication skills across top management (CODI), business partners (Commercial, Trade Marketing, Marketing, and Logistics), and team management (3 people).
• Strong commercial acumen, financial analysis capability, and business partnering mindset.
• Resilient, innovative, open to learn.
• Fluency in English, Vietnamese with clarity and summary communication style.
• Teamwork / Motivational Ability.
• Performance management, planning, and organization.