Mô tả công việc
1. Job Summary
Responsible for planning, managing, and executing end‑to‑end social media content strategies across brand‑owned channels. This role oversees content planning, creative production, publishing, and performance optimization to strengthen brand visibility, audience engagement, and to turn content to commerce.
Role Expectation: A hands‑on, mid‑management position with end‑to‑end ownership of social media content across brand digital platforms, combining strategic planning, creative supervision, operational execution, and performance accountability.
2. Key Responsibilities
1. Social Media Content Strategy & Planning
- Develop content direction, content pillars, and monthly editorial calendars across brand‑owned channels.
- Translate master brand campaigns, product priorities, and eCommerce objectives into platform‑specific content plans.
- Identify relevant social media trends, audience insights, and creative opportunities to improve content effectiveness.
2. End‑to‑End Content Production & Management
- Manage the full content lifecycle, including ideation, scripting, creative briefing, production, approval, publishing, and optimization.
- Coordinate with designers, agencies, and content creators to deliver high‑quality videos, animations, infographics, and social media assets.
- Ensure content consistency, brand compliance, and timely execution across all social channels.
3. Social Account & Network Management
- Manage daily content operations for brand‑owned digital channels.
- Develop and oversee satellite account networks to amplify campaign messages and expand organic reach.
- Optimize publishing schedules, content formats, and platform‑specific engagement strategies.
4. Campaign Communication & Content Hub
- Develop and execute social content plans for product launches, brand campaigns, eCommerce mega campaigns, and tactical activations.
- Collaborate with Brand, eCommerce, Commercial, and Activation teams to ensure effective campaign deployment.
- Build and maintain a centralized content hub with reusable videos, animations, infographics, and campaign assets for internal teams.
5. Performance Tracking & Reporting
- Track social content performance across brand‑owned channels and satellite accounts.
- Analyze key metrics, including reach, views, engagement, follower growth, and content effectiveness.
- Deliver regular performance reports with actionable insights and recommendations for content optimization.
3. Qualifications
- 3–5 years of experience in social media, digital content, or brand communication, with experience supervising content projects or teams.
- Strong understanding of TikTok, Facebook, and Instagram ecosystems, content formats, algorithms, and audience behavior.
- Proven ability to develop content strategies and manage hands‑on execution.
- Strong creative judgment, storytelling, content planning, and agency management skills.
- Excellent project management, cross‑functional coordination, and communication skills.
- Data‑driven mindset with experience analyzing social media performance.
- Experience in beauty, skincare, FMCG, or eCommerce is preferred.