Country Manager (Vietnam)

About the Position

What You Will Be Doing

1. Personally Drive Sales & Revenue

• Prospect and build a pipeline of potential customers.
• Pitch, demo, negotiate and close deals.
• Build relationships with preschool owners, education groups and senior decision‑makers.
• Personally lead strategic and enterprise opportunities.
• Develop partnerships and channels that generate new business.
• Build a strong understanding of customer buying behaviour, objections and decision‑making.
• Establish a repeatable sales process that can eventually be scaled through a larger team.

2. Own Vietnam Business Performance

• ARR / MRR growth
• New customer acquisition
• Pipeline and conversion
• Customer retention
• Expansion revenue
• Strategic account development
• Market share growth

3. Build the Vietnam Market

• Defining priority customer segments and ICP.
• Developing strategic and multi‑centre education accounts.
• Identifying opportunities to expand market share.
• Understanding competitors, pricing and customer behaviour.
• Testing and refining different go‑to‑market strategies.
• Developing partnerships and industry relationships.
• Identifying new business and revenue opportunities for the Vietnam market.

4. Retain & Grow Existing Customers

• Develop strong relationships with key existing customers.
• Identify churn risks and lead recovery plans.
• Identify upsell and expansion opportunities.
• Ensure customers realise value from LittleLives.
• Work with Customer Success and Product teams to resolve important market issues.
• Turn customer feedback into actionable commercial and product insights.

5. Build the Team as the Market Grows

• Determine what capabilities and resources are required to scale.
• Recruit and develop the Vietnam team.
• Build clear roles, KPIs and accountability.
• Develop future sales and customer leaders.
• Create scalable processes without introducing unnecessary complexity.
• Continue maintaining direct relationships with strategic customers.

6. Be the Voice of Vietnam

• Represent Vietnam customer and market needs.
• Provide competitor and market intelligence.
• Identify scalable product opportunities.
• Support localisation and market‑specific requirements.
• Validate new products and business models.
• Identify opportunities for new revenue streams and partnerships.

What We Are Looking For

• 7+ years of experience in business development, enterprise sales, country management or commercial leadership.
• Strong track record in B2B sales and personally closing deals.
• Experience building a market, business unit or commercial function.
• Strong commercial and strategic thinking.
• Able to operate hands‑on while also thinking about how to scale.
• Strong relationships and negotiation skills.
• Comfortable working with founders, business owners and senior executives.
• Data‑driven and comfortable owning revenue targets and forecasts.
• Entrepreneurial and resourceful.
• Tech‑savvy and comfortable with software and technology.
• Experience in SaaS, EdTech, education or technology is preferred.
• Fluent Vietnamese and business English.

What Success Looks Like

First 3–6 Months

• Develop a strong understanding of the Vietnam market and existing customer base.
• Define priority segments and target accounts.
• Build a strong qualified sales pipeline.
• Personally lead and close new business.
• Strengthen relationships with key existing customers.
• Establish a clear Vietnam go‑to‑market strategy.

6–12 Months

• Demonstrate consistent new customer acquisition.
• Win strategic and multi‑centre operators.
• Grow ARR / MRR and improve retention.
• Establish repeatable sales channels and processes.
• Develop flagship customers that strengthen LittleLives’ market position.
• Start building a team where additional capacity can accelerate proven growth.

Longer Term

Compensation and Benefits

• Competitive Salary
• 15 days of annual leave and 1 birthday leave per year
• Social insurance and private VBI insurance
• Yearly performance bonus
• Flexible working mode
• Welfare benefit up to 400,000 VND/pax/month
• Annual mid‑year company retreat
• Work equipment with MacBook provided