Mô tả công việc
Overview
Illumio is a leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. The Digital Marketing Manager will own paid digital performance across EMEA and APAC, running the channels that drive pipeline in these regions while ensuring campaigns land with local audiences.
Responsibilities
Plan, launch, and optimize paid campaigns across Google, LinkedIn, programmatic, and Reddit for EMEA and APAC audiences.
Manage regional budgets and pacing, and report on performance against pipeline and revenue targets.
Serve as the point person for localization, briefing translators and agencies, reviewing localized landing pages and campaign assets for accuracy and cultural fit.
Integrate closely with field marketing leaders across EMEA and APAC, aligning digital campaigns with regional events, account‑based programs, and pipeline priorities.
Partner with regional sales teams to ensure campaigns reflect local buying behavior, competitive landscape, and compliance needs such as GDPR in EMEA and data residency requirements across APAC markets.
Ensure regional campaign and customer data is stored and processed in accordance with local data residency requirements, working with IT and legal as needed.
Bring market intelligence back to the global team, including what’s resonating regionally, where global assets need adaptation, and where regional nuance should shape global strategy.
Test and iterate on channel mix, targeting, and creative by market rather than applying a one‑size‑fits‑all playbook.
Requirements
4+ years running paid digital campaigns (Google, LinkedIn, programmatic; Reddit experience a plus) in a B2B SaaS environment.
Experience marketing across multiple EMEA and/or APAC markets, with a clear understanding that localization means more than translation.
Track record of working closely with field marketing to align digital programs with regional events and campaigns.
Familiarity with regional data privacy and residency requirements (GDPR and equivalents).
Comfortable working async with a team based in a different time zone, and a strong written communicator.
Analytical enough to defend budget allocation with data, not instinct.
Based in EMEA or APAC, fully remote.
Commitment
Illumio values a culture of belonging, drives future growth, and ensures a safe and transparent hiring experience. All official job offers are extended directly by the recruitment team and will be sent through an official E‑Signature document. The company does not request personal information outside of the standard onboarding process. For roles in San Francisco and Los Angeles, Illumio will consider qualified applicants with arrest and conviction records in accordance with local fair‑chance ordinances.