Mô tả công việc
Job Purpose
The job holder is responsible for designing and proposing business marketing activities through:
- Business Marketing Planning and marketing performance management,
- Design marketing content for program/campaign,
- Marketing campaign management.
Key Accountabilities (1)
Business Marketing Planning and Marketing Performance Management
- Participate in proposing overall marketing calendar detailing marketing activities.
- Execute marketing activities, budget, premium/stocks and provide updates.
- Coordinate with related parties to build communication propositions.
- Prepare, propose and implement NPS survey.
- Design and embed customer loyalty programs.
- Propose KPIs and approaches for assessment of marketing value.
Design Marketing Content for Program/Campaign
- Design content for marketing programs and campaigns.
- Coordinate with internal and external parties (agencies) for content design.
Marketing Campaign Management
- Develop campaign management mechanisms and standards.
- Strengthen public awareness and branding through collaboration.
Key Relationships - Direct Manager
Director, Retail Marketing and Senior Manager, Retail Marketing
Key Relationships - Direct Reports
Key Relationships - Internal Stakeholders
All functional units in the bank: mainly with business divisions, RBG, CA, Strategy, Finance, Procurement, IT, OnT
Key Relationships - External Stakeholders
Media and marketing services/outside agencies: research agencies, strategic partners
Success Profile - Qualification and Experiences
- Bachelor's degree in Economics, Finance, Banking, Marketing, Business Administration or related fields; Master's degree preferred.
- Minimum 8 years of relevant experience in Banking, Product Marketing, or Business Marketing. Strong capability in offline marketing and customer engagement activities.
- Deep understanding of Private Banking customer insights.
- Proficient in leveraging AI tools for marketing and business performance enhancement.
- English proficiency: TOEIC 650 or equivalent.
- Knowledge of banking products and business operations.