Mô tả công việc
Company Description
Opened in March 2026 as the first Fairmont hotel in Vietnam, Fairmont Hanoi is a luxury urban resort that celebrates Vietnamese heritage through elegant design, exceptional dining, wellness, and world‑class event facilities. With 241 guestrooms, eight dining venues, a 1,100 m² Grand Ballroom, and a commitment to heartfelt hospitality, Fairmont Hanoi is set to become the social epicentre of the capital and an exciting place to build a career in luxury hospitality.
Job Description
Strategy and planning
- Build and run the monthly social media plan and content calendar across Facebook, Instagram and TikTok for our F&B outlets (plus any other channels we add).
- Plan campaigns around menu launches, seasonal promotions, holidays, events and outlet openings.
- Write creative briefs for the Content Creator/Graphic Designer and external photographers or videographers.
- Update our digital channels which may include Facebook, Instagram, TikTok, YouTube, website, and other online channels.
Content and community
- Write captions, hooks and calls to action in the brand voice, in English and local language.
- Publish and schedule posts, Stories, Reels and short videos.
- Manage comments, messages and reviews daily; escalate complaints to outlet managers within agreed response times (in support with F&B Reservations team).
- Spot trends early and turn the right ones into fast, on‑brand content.
- Coordinate with food bloggers, KOLs and influencers: shortlist, brief, track deliverables and results.
- Keep menus, photos, opening hours and promotions up to date on Google Business Profile and other platforms.
Reporting
- Track reach, engagement, follower growth, ad spend and conversions weekly and monthly.
- Report results to the Director of Digital with clear recommendations for the next month.
- Monitor competitors and share what is working in the market.
Qualifications
- 2–3 years in social media marketing, with at least 1 year in F&B, hospitality, lifestyle or consumer brands.
- Strong copywriting in English and local language; a sharp eye for what makes food look and sound good.
- Comfortable with Meta Business Suite, TikTok Studio, scheduling tools and platform analytics.
- Organized, able to manage several outlets or campaigns at once and meet daily posting deadlines.
- A portfolio or links to social accounts or campaigns you have managed, with results.
- Basic photo and video editing (CapCut, Canva, Lightroom) to turn quick content around without a designer.
- An existing network of food bloggers, KOLs and media contacts is a plus.
- Experience with CRM, loyalty apps or email/Zalo/WhatsApp‑style messaging campaigns.
- Familiarity with Google Analytics and tracking links (UTMs) to connect social activity to bookings.
- Job-Category: Sales & Marketing
- Job Type: Permanent
- Job Schedule: Full-Time