Mô tả công việc
About the Role
SimSpace is seeking a Field Marketing Manager to drive air cover and pipeline across the Asia‑Pacific (APAC) and Middle East (ME) regions. Based in Singapore, this role will execute regional marketing programs that align with global campaigns, while tailoring activities and messaging to local markets, customer needs, and sales priorities.
Responsibilities
- Develop and execute integrated field marketing plans that support air cover and pipeline goals across APAC and the Middle East.
- Localize global campaigns and messaging to resonate with regional audiences and market priorities.
- Partner closely with regional Sales leadership and partners to align marketing programs with territory plans and target accounts.
- Identify regional market trends, customer opportunities, and competitive insights to inform campaign planning.
- Plan, execute, and support both owned and sponsored regional in‑person conferences, executive roundtables, webinars, customer events, and partner activities.
- Manage all aspects of event execution, including logistics, vendors, budgets, promotional campaigns, and post‑event follow‑up.
- Coordinate executive meetings and customer engagement opportunities around major industry events.
- Ensure timely lead follow‑up and nurture activities in partnership with Operations.
- Execute multi‑channel marketing programs including email, digital advertising, LinkedIn, webinars, content syndication, and partner marketing.
- Support account‑based execution (ABX) initiatives for priority accounts across the region.
- Work with Operations to track and report on region‑specific campaign performance, optimize conversion rates, and improve marketing ROI.
- Analyze campaign performance and provide recommendations to improve engagement, lead quality, and pipeline contribution.
- Collaborate with strategic partners, industry associations, analysts, and regional publications to expand SimSpace's market presence.
- Coordinate joint marketing activities including webinars, events, content promotion, and demand generation campaigns.
- Manage relationships with regional agencies, vendors, and event organizers.
- Work with Product Marketing to localize messaging and campaign assets for regional audiences.
- Support creation of customer success stories, event presentations, regional case studies, and sales tools.
- Provide Sales with campaign updates, event briefs, and marketing materials to maximize engagement opportunities.
Qualifications
- Must be located in Singapore.
- 3–5 years of B2B field marketing, demand generation, or event marketing experience, preferably in cybersecurity, enterprise software, or SaaS.
- Experience executing integrated marketing campaigns that generate measurable air cover and qualified pipeline.
- Strong event management experience, including conferences, executive events, and webinars.
- Experience partnering closely with sales teams and managing all aspects of regional marketing programs from start to finish.
- A self‑starter with excellent project management and organizational skills, with the ability to manage multiple priorities simultaneously.
- Strong written and verbal communication skills.
- Comfortable working in a fast‑paced startup environment with a hands‑on approach.
- Experience with Salesforce, HubSpot, Marketo, or similar CRM and marketing automation platforms preferred.
- Experience working with regional agencies and vendors across APAC is a plus.
Preferred Experience
- Experience marketing across Southeast Asia, Australia/New Zealand, Japan, Korea, and several countries across the Middle East.
- Knowledge of the cybersecurity market and enterprise buying process.
- Experience supporting partner marketing and channel programs.
- Familiarity with ABX platforms, LinkedIn Campaign Manager, and digital marketing analytics.
Success in this Role
Within your first year, you will:
- Deliver integrated regional marketing programs that generate qualified air cover and pipeline across APAC and the Middle East.
- Establish strong partnerships with Sales and become a trusted advisor on regional marketing strategy.
- Execute high‑impact regional events and customer engagement programs.
- Improve campaign performance through data‑driven optimization and reporting.
- Expand SimSpace's brand awareness and market presence throughout the APAC and Middle East regions.
Compensation & Benefits
- Health & Wellness: Comprehensive medical, dental, and vision benefits, plus savings plans—coverage starts on day one!
- Mental Health Support: Access to company‑paid counseling, coaching, and resources for you and your family through Spring Health.
- Financial Well‑Being: Plan for your future with a 401(k)‑retirement savings plan featuring a company match.
- Flexible Time Off: Unlimited vacation and dedicated health & wellness days.
- Parental Leave: Paid leave plans to support you and your loved ones during life’s most important moments.
- Ownership Opportunities: Equity stock options at hire, with annual performance‑based grants.
- Referral Rewards: Earn $1,500–$3,500 for every qualified hire through our employee referral program.
- Peloton Interactive Wellness Program: Full‑ and partial‑ subsidized membership plans and equipment discounts.
- Continuous Learning: Access a LinkedIn Learning membership.
- Social Connections: Monthly reimbursements for meaningful connections with teammates through our SocialSpace Community.