Integrated Planning Manager

Job Description

Key Responsibilities

Strategic Leadership & Media Planning

• Develop and lead integrated media strategies that align with client business objectives, leveraging digital, traditional, and emerging media channels.
• Serve as the key strategic advisor for clients, understanding their market challenges and providing data-driven, innovative media solutions.
• Oversee end-to-end campaign planning, execution, and performance optimization to ensure maximum effectiveness and efficiency.
• Identify market trends, new technologies, and innovative approaches to enhance media strategies and drive better outcomes.

Client & Stakeholder Management

• Act as the primary point of contact for clients, internal teams, and media vendors, fostering strong relationships and collaboration.
• Present strategic proposals, media plans, and post-campaign performance reports with actionable insights.
• Work closely with cross-functional teams, including creative, data, and technology specialists, to develop integrated marketing solutions.

Performance & Optimization

• Analyze campaign performance data, extracting insights to optimize current and future strategies.
• Drive continuous improvement by testing new approaches and refining methodologies based on performance outcomes.
• Oversee media forecasting, budget allocation, and resource management to maximize efficiency.

Team Leadership & Development

• Mentor and manage a team of planners, providing training and guidance to elevate team performance.
• Lead knowledge-sharing initiatives to enhance the team’s capabilities and keep up with industry trends.
• Contribute to overall business growth by identifying opportunities for innovation and efficiency in media planning.

Qualifications

Required Skills & Experience

• Minimum 4 years of experience in media planning, with a strong background in both digital and traditional media.
• Proven expertise in audience research, consumer insights, and data-driven decision-making.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proficiency in media planning tools and Microsoft Office Suite (PowerPoint, Excel).
• Experience managing multiple projects in a fast-paced environment while meeting deadlines.
• Strong leadership and team management experience, with the ability to mentor and develop junior team members.
• Excellent communication and presentation skills to engage stakeholders and clients.

Preferred Qualifications

• Certification in Google Ads, Meta, or other digital platforms is a plus.
• Experience with programmatic buying, tracking platforms, and attribution models is an advantage.
• Background in managing high-profile accounts or large-scale media campaigns is highly desirable.

Location

Brand

Time Type

Contract Type