Key Accounts Executive

Key Accounts Executive

• Translate retail‑format and customer‑group strategies into clear priorities, plans and actions for assigned accounts.
• Develop annual and periodic customer plans based on customer, shopper, category, market and business insights.
• Prepare customer inputs for Joint Business Planning and recommend growth initiatives, portfolio priorities and investment choices.
• Monitor account performance across Net Revenue, Gross Margin, market share and agreed commercial KPIs; identify gaps and recommend corrective actions.
• Plan promotional activities and Digital & Omnichannel initiatives that support profitable growth and strengthen brand presence.

• Build and maintain effective relationships with assigned customers to strengthen satisfaction, loyalty and long‑term partnership.
• Lead regular customer engagements and business reviews; prepare for quarterly or annual partnership discussions when applicable.
• Negotiate account‑level commercial activities and trading arrangements within approved strategy, guardrails and delegated authority.
• Recommend portfolio, category and commercial solutions that respond to the customer business model and create mutual value.
• Coordinate with KAM Operations and relevant functions to resolve customer issues; elevate material commercial risks or exceptions when required.

• Coordinate with KAM Operations, Trade Marketing, Marketing, Revenue Growth Management, Supply Chain and Finance to convert customer plans into executable activities.
• Facilitate account‑level planning and performance reviews, ensuring clear actions, owners and follow‑up.
• Maintain effective ways of working between Planning and Operations, with clear handover of priorities, programs and execution requirements.
• Track delivery of customer commitments and coordinate timely corrective actions with relevant stakeholders.
• Share customer insights, lessons learned and good practices across the Planning team to improve commercial effectiveness.

• Build and maintain accurate account‑level sales forecasts using historical performance, customer plans and market insights.
• Monitor demand, stock availability and fulfilment performance by customer and SKU; coordinate corrective actions with relevant teams.
• Manage and track account‑level commercial investment within approved budgets; evaluate promotional effectiveness and recommend improvements.
• Prepare timely performance reports, analyses and recommendations for KAM Planning, Group KAM Planning and relevant stakeholders.

• Bachelor's degree in Business Administration, Economics, Marketing or a related discipline; an MBA is an advantage.
• 5+ years of experience in Modern Trade Sales, Key Account Management, Commercial Planning, Trade Marketing or Category Management, preferably in FMCG.
• Demonstrated experience in customer planning, promotional management, commercial analysis and cross‑functional coordination.
• Professional working proficiency in English.