Mô tả công việc
1. Job Summary
Responsible for planning, coordinating, and executing livestream operations across eCommerce platforms, with a focus on production quality, engaging content, host performance, and visual presentation. This role ensures smooth livestream execution, enhances audience engagement, and supports commercial performance.
2. Key Responsibilities
a. Livestream Production
- Plan and manage end-to-end livestream production, including scheduling, technical setup, rehearsal, and live execution.
- Coordinate with eCommerce, Commercial, and Production teams to ensure smooth operations and campaign alignment.
- Monitor livestream quality and troubleshoot operational issues during live sessions.
b. Livestream Script & Engagement
- Develop livestream scripts, product storytelling, promotional messaging, and audience engagement activities.
- Plan interactive segments, games, and engagement tactics to improve viewer retention and conversion.
- Continuously optimize livestream content and flow based on audience behavior and session performance.
c. Visual & Set Decoration
- Develop livestream visual concepts, set layouts, and decoration plans aligned with brand guidelines and campaign themes.
- Coordinate with designers, production teams, and vendors to prepare backdrops, props, lighting, and product displays.
- Maintain consistent visual quality and brand presentation across livestream sessions.
d. Host Recruitment & Quality Management
- Source, recruit, and coordinate outsourced livestream hosts based on brand and campaign requirements.
- Conduct host onboarding, product training, script briefing, and performance evaluations.
- Monitor host quality, presentation skills, audience engagement, and effectiveness to drive continuous improvement.
e. Performance Tracking & Reporting
- Track livestream performance, including viewership, engagement, retention, conversion, and sales contribution.
- Prepare regular performance reports highlighting key insights, operational issues, and improvement actions.
- Recommend content, production, and host optimizations to improve livestream effectiveness.
3. Qualifications
- 2–4 years of experience in livestream operations, eCommerce, digital content production, or related fields.
- Hands‑on experience managing livestream production on TikTok Shop, Shopee Live, or similar platforms.
- Strong understanding of livestream scripting, audience engagement, and conversion‑driven content.
- Experience in host recruitment, coaching, and performance evaluation.
- Good creative judgment in livestream set design, visual merchandising, and production quality.
- Strong organizational, coordination, and problem‑solving skills.
- Experience in beauty, skincare, or FMCG is preferred.