Mô tả công việc
Vietnam
Ho Chi Minh
Ho Chi Minh
Job Description
Position PurposeThe Marketing Manager translates business strategy into sustainable market growth by leading portfolio strategy, annual marketing planning, commercial initiatives, capability development, and cross‑functional collaboration. The role maximizes customer value, strengthens market competitiveness, and ensures disciplined execution aligned with ADM Animal Nutrition Vietnam’s business strategy and APAC priorities. It also provides functional leadership, coaching, and mentoring in partnership with the Marketing Director.
Business Value Created
- Develops marketing strategies for profitable growth.
- Strengthens portfolio competitiveness through customer insights, market intelligence and commercialization.
- Builds cross‑functional commercial partnerships.
- Develops Marketing capabilities through coaching, mentoring and knowledge sharing.
- Ensures disciplined execution, governance and continuous improvement.
Key Accountabilities
Marketing Planning
- Lead the annual Marketing Planning process aligned with business objectives and APAC priorities.
- Develop annual marketing objectives, initiatives, budgets and execution plans.
- Manage advertising campaigns.
- Handle social media, digital marketing and communications.
- Monitor execution of the marketing calendar and recommend corrective actions.
Portfolio Leadership
- Lead portfolio strategy for assigned product categories.
- Monitor portfolio performance, customer needs, market trends and competitor activities.
- Support product lifecycle management, commercialization and innovation initiatives.
- Execute and implement global strategy in local markets.
- Develop and deliver creative marketing and communication strategies for all commercial brands to increase market brand awareness.
- Manage all brand visual printing work.
Commercial Partnership
- Partner with Sales, Technical Services, Finance, Procurement and Supply Chain to achieve commercial objectives.
- Organize company conferences, trade shows, and major events.
- Support sales and deployment of POSM.
- Support distributor development, key customer engagements and business reviews.
Functional Leadership & Capability Building
- Provide functional leadership, coaching and mentoring to team members.
- Promote capability development, collaboration, succession readiness and knowledge sharing across the Marketing function.
- Manage performance and operational management in the team.
Marketing Governance
- Ensure compliance with ADM policies, approved budgets, procurement processes and brand guidelines.
- Execute and implement global strategy in local markets.
- Develop and deliver creative marketing and communication strategies for all commercial brands to increase market brand awareness.
- Manage all brand visual printing work.
Continuous Improvement
- Champion continuous improvement, organizational learning and capability development.
- Support development of future Marketing leaders.
- Perform other duties consistent with business requirements.
Success Measures
- Effective Annual Marketing Plan delivery.
- Sustainable portfolio growth.
- Strong cross‑functional partnership.
- Improved Marketing capability.
- Budget discipline.
- Continuous improvement of marketing effectiveness.
Requirements & Qualifications
- Bachelor's degree in Marketing, Business Administration, Agriculture, Animal Science or related discipline.
- Minimum 7–10 years of progressive marketing or commercial experience, preferably in animal nutrition, agribusiness, livestock, feed or FMCG. Demonstrated experience leading cross‑functional initiatives and developing people through coaching and influence.
About ADM
At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry‑advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We’re a global leader in human and animal nutrition and the world’s premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at www.adm.com.
Yêu cầu kinh nghiệm
Bachelor's degree in Marketing, Business Administration, Agriculture, Animal Science or related; 7-10 years progressive marketing or commercial experience, preferably in animal nutrition, agribusiness, livestock, feed or FMCG; demonstrated cross‑functional leadership and people development.