Marketing Specialist - Vietnam

Responsibilities

1. Manage EcoFlow's social media channels in Vietnam, covering content planning, localization, community engagement, and performance tracking.
2. Develop and optimize localized social media content and strategies based on consumer insights, platform trends, and performance data to improve brand awareness and engagement.
3. Identify and manage local KOLs and content creators, including partner sourcing, evaluation, collaboration planning, content coordination, and performance review.
4. Collaborate with HQ Marketing, Sales, Design, Media teams, and local partners to localize global marketing initiatives, execute marketing campaigns and promotional activities, and support offline events when needed.
5. Monitor local market trends, consumer behavior, competitor activities, and campaign performance, providing actionable insights to improve marketing effectiveness and support business growth.

Requirements

1. Experience in Social Media, Content Marketing, Influencer Marketing, or related marketing roles. Experience in technology or consumer electronics is a plus.
2. Familiarity with social media platforms such as Facebook, Instagram, and TikTok, as well as KOL and influencer marketing.
3. Good understanding of Vietnamese consumers, local social media trends, and the marketing landscape.
4. Native-level proficiency in Vietnamese, with working proficiency in either English or Mandarin.
5. Good communication, coordination, and organizational skills, with a proactive attitude and willingness to learn.