Medical Representative in HCMC

The Position

• Orchestrating for Exceptional Customer Experience – focused on implementing in‑clinic and virtual execution of the Customer Engagement Model. Implement Multi Channel Cycle Plans to target customers, meet/exceed promotion targets for assigned product(s) within the allocated territory and achieve related quantitative/qualitative field force KPIs.
• Adhering to Compliance, Code of Conduct and Policies – responsible for ensuring all company and industry compliance requirements (e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed.

Duties & Responsibilities

1. Promotion Achievement in the assigned territory

• Territory promotion accountability.
• Ensure formulary listing and availability of Boehringer Ingelheim products as required.
• Create demand / generate prescriptions for promoted Boehringer Ingelheim products by utilizing the available resources/tools/channels and trained behaviours.
• Identify opportunities to grow/expand relevant customer universe for BI promoted brands.

2. Plan, co‑create and execute Multi Channel Cycle Plans (MCCPs) with excellence

• Maintain an accurate & complete customer database in Veeva.
• Develop, validate and execute MCCPs for the allocated territory to maximize Boehringer Ingelheim business and ensure achievement of promotion targets/objectives with particular focus on message execution.
• Comprehend, integrate and execute ICPs into MCCPs.
• Plan logistics to ensure execution of MCCPs and that high‑value customers are seen with the required Reach and Frequency, F2F and S2S.
• Locally mandated reports are completed accurately, in full and submitted on time.

3. Orchestrate Exceptional Customer Experience

• Communicate with relevant Boehringer Ingelheim customer‑facing roles and work interdependently to ensure customer experience is personalised and relevant to them.
• Proficiency in utilizing Veeva resources; Engage, Event Management, survey function, CfE function and OneMessage, FuE function.
• Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms.
• Identify customers' preferred communication channels, directing appropriate resources to fulfil the Customers' needs.
• Management/development of assigned Key Opinion Leaders (KOLs) and coordination with relevant Medical Societies/Institutions.

4. Superior Customer Engagement Capability (Knowledge & Skills)

• Effective knowledge depth to communicate confidently and competently with customers.
• Effective customer engagement skill proficiency.
• Knowledgeable across the Hybrid CEM model. Able to execute assigned marketing strategies within the customers' preferred communication channel.
• Digitally fluent/tech savvy, able to reliably utilise CRM/Veeva, undertake pre‑Call set‑up of digital platforms.
• Capable and confident in presenting to groups of customers, both face‑to‑face/screen‑to‑screen.

5. Comply with local regulations, industry and the BI Code of Conduct

• Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the Boehringer Ingelheim Code of Conduct.
• Take prompt and necessary actions on issues of compliance and Pharmacovigilance.
• Be a role model in compliance with local regulations, industry and the Boehringer Ingelheim Code of Conduct.

6. Regular Reporting

• Locally mandated reports are completed accurately, in full and submitted on time.

Competencies required

• Industry / Product knowledge.
• Promoting skills applied across a diverse range of channels.
• Multi‑Channel Cycle Planning and Execution.
• Customer Relationship Management.
• Self‑development / learning.
• Communication skills.
• Planning and organizing skills to collaborate with other customer‑facing personnel.
• IT literacy.

Experience

• At least one year experience in direct promoting in healthcare industry is advantageous.