Mô tả công việc
Job Summary
Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Responsibilities
- Develop and manage co‑branding and co‑marketing plans with bank partners, ensuring alignment with Prudential’s brand direction, partner‑bank positioning, and PD business priorities.
- Act as the key contact point for bank marketing teams in planning and executing co‑branded initiatives, including campaigns, branch visibility, digital assets, events, PR/communications, and partner engagement activities.
- Develop and manage co‑branded messaging, visual assets, marketing toolkits, and communication materials to ensure brand consistency, customer relevance, and compliance with both Prudential and bank‑partner guidelines.
- Coordinate with internal stakeholders and bank partners to obtain required reviews and approvals for co‑branded materials and activities.
- Monitor co‑branding effectiveness, partner feedback, market practices, and visibility opportunities to continuously improve PD’s brand presence across partner‑bank touchpoints.
- Translate product proposition, customer insights, segment needs, and bank‑partner priorities into clear product messaging frameworks, and go‑to‑market directions for the PD channel.
- Work with Product, Customer, Sales, Business Planning, Academy, Compliance, and bank partners to develop product marketing plans for new launches, product refreshes, and segment‑based offers.
- Develop customer‑facing materials such as Group presentation theme package, campaign toolkits, launch packs, and partner‑specific communication assets.
- Implement product launch campaigns for the PD channel, including communication planning, internal alignment, frontline enablement, bank‑facing materials, approval coordination, and post‑launch optimization.
- Plan and manage customer campaigns and promotions for the PD channel, including activation, product adoption, and partner‑specific business priorities.
- Translate business forecasts, product propositions, and customer insights into campaign objectives, target audiences, mechanics, KPIs, budget allocation, timeline, and execution plans.
- Lead end‑to‑end campaign execution by coordinating Sales, Business Planning, Product, Marketing, Academy, Compliance, Procurement, Finance, vendors, and bank partners to ensure quality, timeline, governance, and business alignment.
- Manage customer promotion mechanics, including eligibility criteria, reward structure, terms and conditions, approval flow, communication materials, tracking mechanism, and fulfillment process where applicable.
- Monitor campaign performance against KPIs and budget, consolidate results with relevant teams, evaluate ROI/effectiveness, and provide post‑campaign reports with key learnings and recommendations.
- Identify opportunities to improve campaign planning, execution quality, customer engagement, and sales enablement based on data, frontline feedback, partner feedback, and market observations.
- Track and manage utilization of PD marketing budgets where applicable; recommend budget optimization to improve campaign effectiveness and ROI.
- Ensure all marketing activities, materials, product communications, and customer promotions comply with internal policies, regulatory requirements, brand guidelines, partner‑bank requirements, and approval processes.
- Maintain effective working relationships with internal stakeholders, bank partners, agencies, and vendors to ensure smooth execution and timely issue resolution.
- Provide timely updates, reports, risks, recommendations, and decision points to line manager and relevant stakeholders.
- Perform other tasks assigned by the Line Manager or Company’s Management where required.
Equal Opportunity Statement
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part‑time / fixed‑term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third‑party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.