Mô tả công việc

About Us

Campaign Lab is a performance-driven startup agency working with international partners across multiple markets. We specialize in performance marketing for businesses in four key sectors: FinTech, Technology, EdTech and HR Tech. We are currently expanding our project team to support a portfolio of active and upcoming international campaigns. We are looking for Performance Marketing Executives and Seniors who are strong in execution, analytical thinking, and real-world problem solving. This is not a role where you simply follow a predefined playbook. We are looking for people who can own campaigns, analyze performance, identify problems, test solutions, and demonstrate measurable results. The opportunity Depending on your experience and strengths, you may work across different stages of the performance marketing funnel from campaign setup and optimization to data analysis, experimentation, and performance reporting.You will work directly on real client campaigns and business objectives, particularly for international markets.

Job Description 1. Campaign Management Plan, launch, manage, and optimize paid media campaigns across relevant platforms. Monitor campaign performance and identify opportunities for improvement. Manage campaign budgets and optimize spending toward business objectives. Conduct A/B testing on audiences, creatives, messaging, landing pages, and campaign structures. Continuously test and optimize campaigns based on performance data. 2.Performance Analysis Analyze key performance metrics such as CPA, CPL, CAC, ROAS, CTR, CVR, CPC, CPM, and conversion rates. Identify performance gaps and translate data into actionable recommendations. Investigate campaign issues and develop practical solutions. Build performance reports and communicate insights clearly to internal teams and clients.

3.Growth & Experimentation Develop and execute growth experiments to improve acquisition and conversion performance. Work with creative, content, product, and account teams to improve campaign effectiveness. Research target audiences, competitors, market trends, and customer behavior. Contribute ideas beyond campaign optimization — including landing pages, funnels, creatives, offers, and conversion strategies.

4. Client & Project Collaboration Work with international clients and project stakeholders. Understand business objectives and translate them into measurable marketing goals. Present campaign performance, insights, challenges, and next-step recommendations. Take ownership of assigned projects and deliver results within agreed timelines.

Yêu cầu kinh nghiệm

• Proven experience in Performance Marketing / Paid Media / Growth Marketing.
• Strong hands-on experience managing and optimizing paid campaigns.
• A strong portfolio or proven track record of real campaign performance.
• Ability to demonstrate how you approached a real marketing problem, what you tested, and what results you achieved.
• Strong analytical and problem-solving skills.