Mô tả công việc
Job Description
- Develop marketing plan, cycle action plan for the assigned products & co‑operate with field force to implement it successfully. Responsible for A&P expenses for the assigned products. Ensure expenses are within the approved budget.
- Organize promotional activities and prepare promotional materials accordingly to the approved plan.
- Prepare monthly reports which include analysis on product’s performance vs. target, implementation of promotional activities, information on market situation, proposed plan of action for next month.
- Build close working relationship with Key Opinion Leaders (KOLs), professional associations, maintain close and harmonic relationship with customers.
- Provide training to the field force on relevant products and disease knowledge.
- Support the field force in their daily works for the matters related to marketing aspect such as meeting KOLs, product presentation at major events, etc.
- Report to line manager regularly on matters regarding market situation, competitor’s activities, health related policy and response from doctors in relation to Ferring products.
- Forecasting orders of products.
Required Education/Qualifications/Skills
- Pharmacist or medical doctor. BSc in Business or MBA is an advantage.
- Minimum 2‑4 years experience in multinational pharmaceutical company.
- Minimum 3‑5 years experience in marketing (preferably as Product Specialist, Product Executive or Product Manager).
- English fluency.
- Microsoft Office fluency.
Required Competencies (Behavioral Indicators)
- Strategic Agility.
- Drive for Results.
- Ability to multi‑task – to plan, organize and prioritize work to effectively meet deadlines.
- Creative in thinking, planning and execution of multiple projects.
- Strong understanding of marketing and brand management concept and framework.
- Experience in launching a Pharmaceutical Brand in Vietnam will be an added advantage.
- Understand Vietnam pharmaceutical industry – regulation – laws – Code of conduct.
- Networking: KOLs – Decision makers.
- Understand thorough tender and hospital listing process.
- Presentable with a positive attitude and pleasant personality.
- Ability to work in a team atmosphere with flexible attitude to work.
- Excellent interpersonal communication.
Location
Ferring Vietnam