Mô tả công việc
The Position
We advance science so that we all have more time with the people we love.
Your Opportunity
Planning and Financial Management:
- Proactively acquires a deep understanding of the external environment (healthcare system, policies and reforms) to anticipate future trends and formulates a strategic view of market, competition and products erosion in short‑term and long‑term.
- Localize and define life cycle management strategy for products in charge.
- Develop business models in different channels for products in charge.
- Develop a deep understanding of key stakeholders, including key accounts, payers, patient advocacy groups, professional associations, and policymakers, and develop development plans for the top clinical opinion leaders for the therapy area.
- Build marketing plans analyzing the relevant markets and defining long‑ and short‑term qualitative and quantitative objectives.
- Where relevant, implement the launch excellence framework to build leading launch plans.
- Translate the brand plan into a strong actionable operational plan with clear goals, actions, accountabilities, and measures across the cross‑functional team.
- Set responsible and challenging goals with appropriate KPIs for the brand that have a clear positive impact on business performance.
- Ensure brand‑in‑charge performance.
Resource Management / Marketing Excellence
- Ensure the good implementation of tactical plans by collaborating with cross‑functional team (Sales Force/Market Access/Medical Affairs/SFE).
- Ensure supply and healthy stock.
- Optimize segmentation and targeting strategies for the products under management.
- Build brand communication package and implement activities to ensure quality and brand engagement & reach.
- Key in charge for the Brand KPIs (Lead, Lag), sales performance, and A&P.
Tactical Market Plan / Implementation
- Achieve marketing objectives as agreed with management, managing the development and implementation of marketing plans consistent with approval strategy.
- Ensure the achievement of products’ budget in the approved BP and integrated marketing plan.
- Be accountable for ensuring compliance rules & ethical code when working with healthcare professionals to strengthen the company’s image.
- Ensure all support for the sales team/MA team complies with relevant acts, legal demand and ethical standards and in line with marketing plan.
- Apply innovation and MCM in activities.
Who you are
- Bachelor's or master's degree in Health/Science/Pharmaceutical or Medical disciplines.
- Multinational companies' experience in healthcare industry.
- At least 5 years experience in product management.
- MBA in Marketing will be a plus.
- Marketing and business development experience will be a plus.
Who we are
A healthier future drives us to innovate. Together, more than 100 000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life‑changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.