Mô tả công việc
About us
Bitget is the world's largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co‑pilots trade execution.
Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry's lowest fees and highest liquidity across 150 regions worldwide.
What you’ll do
- Local Market Discovery: Run user interviews, usability testing and competitor benchmarking in your markets to find friction points and opportunities, then distill them into specific, quantified requirements rather than generic feature requests.
- PRD Writing & Regional Modularity: Write clear, detailed PRDs that connect what the local market needs with how the central engineering team should build it. Favor jurisdiction‑configurable designs (feature flags, per‑entity product eligibility, configurable onboarding tiers) over one‑off forks.
- Localized Onboarding & UX: Partner with the Compliance Product team to localize onboarding and verification flows (local ID documents, language, suitability or appropriateness checks, tax information collection) so they meet local requirements while maximizing conversion.
- Payments & Product Availability: Define local fiat on/off‑ramp needs and the regional product shelf, including what can be offered to whom under local rules.
- Go‑To‑Market & Delivery: Own the product lifecycle end to end: ideation, sprint planning, local beta, commercial rollout, and post‑launch tracking of conversion funnels, retention and trading volume.
- Roadmap Advocacy: Build data‑backed business cases to secure global roadmap priority for your region's market and regulatory needs.
What you’ll need
- 4+ years of product management experience in consumer‑facing crypto, brokerage, fintech or payments products, with direct ownership of at least one market launch.
- Solid understanding of digital asset products (spot, derivatives, leverage, staking, custody).
- Experience designing regulated onboarding flows (KYC/KYB, identity verification) that pass local audits without excessive retail friction.
- Strong analytical skills: SQL plus product analytics tools (e.g., Amplitude, Mixpanel) to diagnose funnel drop‑off and measure impact.
- Ability to act as the connective tissue between local business leads, local Legal/Compliance, and global Product and Engineering teams.
- Strong negotiation and prioritization skills in a matrixed, multi‑region organization.
岗位职责:
- 本地市场洞察:在目标市场开展用户访谈、可用性测试及竞品对标,精准识别摩擦点与机会,并将其转化为具体、可量化的产品需求,而非泛泛的功能建议。
- PRD 撰写与模块化设计:撰写清晰详尽的产品需求文档(PRD),将本地市场需求与全球工程团队的实现路径有效衔接;优先采用可配置的区域化设计方案(如功能开关 Feature Flags、按实体划分的产品准入、可配置的开户层级),避免为单一市场进行代码分支(Fork)。
- 本地化开户与用户体验:协同合规产品团队,优化本地化的开户及身份验证流程(包括本地身份证件支持、语言适配、适当性/适宜性检查、税务信息收集等),在满足本地监管要求的同时最大化用户转化率。
- 法币出入金与产品货架:定义本地法币出入金(On/Off‑ramp)需求及区域产品货架,明确在不同监管规则下可向特定用户群体提供的产品类型。
- 全生命周期交付:负责产品从构思、迭代规划、本地 Beta 测试、商业化上线到上市后表现追踪(转化漏斗、留存率、交易量)的端到端管理。
- 路线图推动:基于数据构建商业案例,争取全球产品路线图对本地市场及监管需求的优先级支持。
任职要求:
- 经验背景:4年以上面向消费者的加密货币、券商、金融科技或支付类产品管理经验,并至少主导过一次完整的市场上线项目。
- 产品理解:深刻理解数字资产产品(现货、衍生品、杠杆、质押、托管)的业务逻辑。
- 合规开户设计:具备设计受监管开户流程(KYC/KYB、身份验证)的实战经验,能够在通过本地审计的同时,避免给零售用户带来过度的操作摩擦。
- 数据分析能力:熟练掌握 SQL 及产品分析工具(如 Amplitude, Mixpanel),能够诊断漏斗流失原因并量化产品改动的影响。
- 跨团队协同:能够作为本地业务负责人、本地法务/合规团队与全球产品/工程团队之间的核心连接枢纽。
- 谈判与优先级管理:在矩阵式、多区域的组织架构中,具备出色的谈判技巧及需求优先级排序能力。
Why Bitget?
- Bitget is the world's leading web 3 platform for copy trading and one of the world's largest and most respected exchanges.
- We are a global company with staff members from over 50 different countries and regions.
- We are growing and looking for world‑class ambitious talents to help us continue this journey.
- We have a streamlined structure that empowers employees to work efficiently, delivering the best results in a short timeframe.
- We offer competitive salaries and benefits.
- Blockchain technology and digital assets have the potential to change finance in a way no other technology can – be part of it!
If you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply!
For more information regarding candidates' personal data processing, please refer to
Bitget Candidate Privacy Notice
.*Yêu cầu kinh nghiệm
4+ years product management in crypto, brokerage, fintech, or payments; experience with digital asset products, regulated onboarding flows, SQL and product analytics tools; strong negotiation and prioritization skills.