Develop and execute country-level sales plans in alignment with the company’s overall business objectives.
Set sales targets by forecasting market demand and preparing annual sales budgets for assigned regions and territories.
Drive sales performance to achieve defined volume, revenue, and market share objectives.
Ensure consistent and effective implementation of sales strategies across the country.
Regularly monitor sales performance, identify gaps, and adjust action plans where necessary.

Expand both numeric and weighted distribution across target markets.
Identify new growth opportunities and evaluate market potential to support business expansion.
Monitor and analyze competitor activities, customer dynamics, and market trends to support effective commercial decision-making.

Manage distributor performance and address key issues relating to sales results, outstanding debt, conflicts, and compliance.
Identify opportunities to strengthen the existing distributor network and expand distribution coverage where appropriate.

Build and maintain strong relationships with key customers to gain a clear understanding of customer needs, market conditions, and competitive activities.
Support the sales team in developing solutions for critical customer situations, closing strategic deals, and resolving major issues.
Drive short-term sales opportunities while strengthening long-term customer relationships and loyalty.

Review and adjust selling prices based on cost structures, competitive dynamics, and market supply and demand.
Develop appropriate promotional programs to support both sales growth and operating profit targets.

Build and maintain a high-performing sales organization through effective recruitment, selection, onboarding, training, and coaching.
Manage team performance through regular guidance, performance monitoring, evaluation, and development planning.
Provide appropriate coaching and corrective actions to ensure individual and team objectives are achieved.

Work closely with relevant internal functions, including Finance, Supply Chain, Human Resources, and other departments, to ensure effective sales execution and smooth business operations.

Bachelor’s degree in Chemistry, Construction Materials, or a related field.
At least 3 years of experience in the same or a similar position, with a proven track record of successful sales performance.
Strong knowledge of cement admixtures.
Minimum of 5 years of experience in concrete admixtures, ready‑mix concrete, cement, or related industries.
Strong leadership, communication, and problem‑solving capabilities.
Willingness to travel regularly to customer and project sites.
Strong commercial awareness and business acumen.
Strong analytical and problem‑solving skills.
Effective time management and organizational skills.
Good communication and interpersonal skills.

Sales Manager

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