Mô tả công việc
About the role
The role is a senior brand manager for hematology, responsible for developing and implementing marketing plans, managing P&L, and driving brand strategy and execution.
Responsibilities
- Deploy strategies to achieve therapeutic area objectives and outcomes.
- Lead and ensure successful execution of brand operational plans.
- Collaborate cross‑functionally to develop strategic and tactical brand initiatives.
- Manage external vendors for personalized marketing campaigns across omni‑channels.
- Analyse market research, data sources, and customer insights for rapid decision making.
- Engage and leverage KOLs to support brand strategies.
- Develop digital brand strategies and execution plans.
- Optimize digital resources to maximize customer engagement.
- Manage project scope, budgets, timelines, and deliverables.
- Deliver cross‑functional projects assigned by the company.
- Adhere to global policy, compliance, code of conduct, and industry marketing practices.
- Develop and coach direct‑reported marketing team.
Marketing Strategy
- Brand strategy: develop narrative, KPIs, and content strategy.
- Insight: anticipate trends and set brand direction based on evidence.
- Brand plan execution: customer focus, engagement plan, content calendar, research, and business acumen.
- People: project leadership, teaming, and partnerships.
Functional Capabilities
- CX mapping, design & implementation.
- Analytics & insights.
- Strategic direction & value proposition.
- Content strategy & management.
- Omni‑channel execution.
Individual Capabilities
- Analytical acumen.
- Creative reasoning.
- Social & emotional intelligence.
- Resilience.
- Learning agility.
- Demonstrate AZ values consistently.
Education, Qualifications, Skills and Experience
Essential
- Bachelor’s Degree in Pharmacy or Medicine.
- Hematology marketing experience preferred.
- Scientific background or affinity for scientific information.
- 3+ years in pharmaceutical brand management with a track record of effective plan and campaign implementation.
- Proven leadership and collaboration across matrix organizations.
- Strong organizational, interpersonal, and project management skills.
- Knowledge of regulatory approval processes and relevant codes of practice.
- Strong presentation skills and attention to detail.
- Accountability, urgency, and a flexible, team‑oriented attitude.
Desired
- MBA in a relevant field.
- Experience in consumer and/or managed markets promotions or strategy.
- Experience in insight/market research.
- Sales and/or sales leadership experience.
- Experience in emerging or DFL roles.
- Understanding of pharmaceutical development and commercialization in relevant countries.
- Understanding of the healthcare environment in relevant countries.
Key Relationships
- Internal: Sales management, medical and regulatory departments, marketing colleagues, finance, HR, supply chain, regional groups.
- External: Partner companies, key opinion leaders, doctors, medical societies, regulatory bodies, healthcare associations, pharmacists, patient associations, communication agencies.
Why AstraZeneca?
- World‑leading business with high standards and complex challenges.
- Strong sustainability agenda and value‑led culture.
- Opportunities for professional development and international mobility.
- Commitment to diversity, inclusion, and equal opportunity.
- Focus on improving patient lives through innovative medicines.