Mô tả công việc
About the role
The ideal candidate is a passionate, self‑motivated, and detail‑oriented team player who is committed to the success of our customers.
What you’ll do
- Manage the brand/therapeutic area: develop and implement marketing plans (brand strategic and operational plans, launch readiness plans) to achieve brand objectives and outcomes.
- Build and manage P&L of brands/therapeutic area aligned with company objectives.
- Deploy strategies to achieve TA objectives and outcomes (business performance, P&L, new launch excellence).
- Lead and ensure successful execution of brand operational plans to drive brand strategy and achieve brand goals.
- Collaborate cross‑functionally to ensure brand management (strategic development, tactical implementation, P&L management, building materials, quota – tender building, new market assessment).
- Manage external vendors to create personalized marketing campaigns through omni‑channels.
- Analyse market research, data sources, customer and market insights for quick decision making.
- Manage KOLs: engage and leverage KOL insights and support for brand strategies.
- Develop brand digital strategies and execution plans of digital brand campaigns, programs based on customer needs.
- Optimize digital resources and capabilities to maximize customer engagement, especially through omnichannel solutions.
- Manage project scope, budgets, timelines, and deliverables for assigned projects.
- Deliver other tasks/cross‑functional projects assigned by the company.
- Adhere to AZ global policy, AZVN compliance for external interaction, code of conduct, and industry code of marketing practices.
- Develop direct‑reported marketing team based on their career path and build coaching plans to improve team competencies.
Marketing strategy
- Brand strategy: develop brand narrative and KPIs to set direction and deliver strategy, from vision to launch, including content strategy cycle.
- Insight: anticipate trends to better understand the market environment, develop marketing vision and set brand direction based on evidence and logic.
- Brand plan execution: prioritize customer needs; design and articulate the value proposition; design and launch services reflecting improvements in the customer journey.
- Engagement plan: prepare and execute customer sequence activities and campaigns across channels.
- Content: deploy and track the content calendar, measure success, and suggest data‑driven improvements.
- Research: apply latest techniques to deepen understanding of customers and the market, anticipating trends over time.
- Business acumen: conduct robust budget planning and operational financial management.
People & capabilities
- Project leadership: apply sound business acumen and valuable insights to drive results.
- Team building: build cross‑functional capability, leveraging differences and establishing collaborative networks.
- Partnerships: optimize internal and external partnerships to deliver high‑quality outputs aligned to brand plan.
- Customer experience: mapping, design, and implementation.
- Analytics & insights: understand market environment and customers, measure impact.
- Strategic direction & value proposition: craft a value proposition.
- Content strategy & management: plan, production, governance, deployment, optimization.
- Omni‑channel execution: customer engagement plan, campaign design, key account and influencer strategy.
Individual capabilities
- Analytical acumen
- Creative reasoning
- Social & emotional intelligence
- Resilience
- Learning agility
- Demonstrate AZ values consistently
Education, qualifications, skills and experience
- Bachelor’s Degree in Pharmacy or Medicine.
- Hema marketing experience preferred.
- Scientific background or affinity for scientific information.
- More than 3 years’ experience in pharmaceutical brand management with a good track record of effective implementation of plan and campaign.
- Proven leadership skills, ability to connect and collaborate across matrix organizations.
- Strong organizational and interpersonal skills, proven project management experience (complex projects).
- Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice.
- Strong interpersonal skills, flexibility, and ability to deal with complexity under time pressure.
- Experience and effectiveness in the presentation of marketing messages.
- Strong attention to detail.
- Acts with a sense of accountability and urgency.
- Flexible, team‑oriented attitude, willing to contribute own skills to deliver AstraZeneca priority projects.
- Desired: MBA in relevant field.
- Experience in consumer and/or managed markets promotions and/or strategy role.
- Experience in insight/market research.
- Sales and/or sales leadership experience.
- Experience in emerging or DFL role.
- Understanding of the development and commercialization of pharmaceutical products in the relevant countries.
- Understanding of the healthcare environment.
Key relationships
- Internal: sales management and field force, medical and regulatory department, marketing colleagues, finance, HR, supply chain, regional groups.
- External: partner companies at local/regional level, key opinion leaders, doctors, medical societies, regulatory bodies, healthcare associations, pharmacists, patient associations, communication agencies (market research, PR, ads and events companies).
Why AstraZeneca?
- Be bold and make a powerful impact.
- Join the fastest growing pharmaceutical company in our markets.
- Learn and grow by embracing diverse opportunities.
- Seize the opportunity to help improve the lives of millions of patients.
- Be heard in a culture of local empowerment.
- Work with a global business with opportunities to move beyond your role and open international doors.
- AstraZeneca embraces diversity and equality of opportunity.