(Senior) Brand Manager, Hematology - HCM

About the role

Purpose of the role

Typical Accountabilities

• Deploy strategies to achieve [TA name] objectives and outcomes (business performance, P&L, new launch excellence).
• Lead and ensure successful execution of brand operational plans to drive the brand strategy and achieve brand goals.
• Effective cross‑functional collaboration and working to ensure the brand management (strategic development, tactical implementation, P&L management, building materials, quota – tender building, new market assessment…).
• Manage and work with external vendors to create personalized marketing campaigns through Omni‑channels.
• Analyse market research, data sources, customer and market insights to have quick decision in the strategies and execution to adapt the VUCA situation.
• Effectively manage KOLs: engage and leverage KOLs insight and support for brand strategies.
• Develop brand digital strategies and execution plan of digital brand campaigns, programs based on the customer’s need to achieve the brand objectives.
• Optimize digital resources and capabilities to maximize customer engagement especially through Omnichannel solution.
• Effectively manage project scope, budgets, timelines, and deliverables for assigned projects.
• Deliver other task/cross‑functional projects assigned by the company.
• Adherence to AZ global policy, AZVN compliance for external interaction, code of conduct, and industry code of marketing practices.
• Have a plan to develop direct reported marketing team based on their career path. Build coaching plan to improve team competencies.

Marketing strategy

• BRAND STRATEGY: Develop brand narrative and KPIs to set direction and deliver strategy, from vision to launch, including content strategy cycle.
• INSIGHT: Anticipate trends to better understand the market environment, develop marketing vision and set brand direction based on evidence and logic.
• BRAND PLAN EXECUTION: Prioritise customer needs; design and launch services reflecting improvements in the customer journey; prepare and execute customer sequence activities and campaigns across channels; deploy and track the content calendar, measuring success and suggesting data‑driven improvements; apply latest techniques to deepen understanding of customers and the market.
• BUSINESS ACUMEN: Conduct robust budget planning and operational financial management.

People

• PROJECT LEADERSHIP: Apply sound business acumen and valuable insights to drive results through optimal decision making, influencing without a formal leadership position.
• TEAMING: Build cross‑functional capability, leveraging differences and establishing collaborative networks to contribute to high‑functioning, cohesive teams.
• PARTNERSHIPS: Optimise internal and external partnerships to deliver high‑quality outputs aligned to brand plan both globally and within the US.

Marketing Functional Capabilities

• CX Mapping, Design & Implementation.
• Analytics & Insights.
• Strategic Direction & Value Proposition.
• Content Strategy & Management.
• Omni‑Channel Execution.

Individual Capabilities

• Analytical Acumen.
• Creative Reasoning.
• Social & Emotional Intelligence.
• Resilience.
• Learning Agility.
• Demonstrate AZ Values consistently.

Education, Qualifications, Skills and Experience

• Bachelor’s Degree of Pharmacy or Medicine.
• Hema Marketing experience preferred.
• Scientific background or affinity for scientific information.
• More than 3 years’ experience in pharmaceutical brand management with good track record of effective implementation of plan and campaign.
• Proven leadership skills, ability to connect and collaborate across matrix organizations.
• Strong organizational and interpersonal skills, with proven project management experience (complex projects) to drive performance.
• Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice.
• Experience and effectiveness in the presentation of marketing messages.
• Strong attention to detail.
• Acts with a sense of accountability and urgency.
• Flexible, team‑oriented attitude, willing to contribute own skills to deliver AstraZeneca priority projects.

Desired

• MBA in relevant field.
• Experience in Consumer and/or Managed Markets promotions and/or strategy role.
• Experience in Insight/Market Research.
• Sales and/or Sales Leadership experience.
• Experience in Emerging or DFL role.
• Understanding of the development and commercialization of pharmaceutical products in the xx (countries).
• Understanding of the xx (countries) Healthcare environment.

Key Relationships

• Internal: Sales Management and Field Force, Medical and Regulatory Department, Marketing colleagues, Finance, HR, Supply Chain, regional groups.
• External: Partner company at local /regional level, Key opinion leaders, doctors, medical societies, regulatory body, healthcare associations, Pharmacists, Patients associations, Communication agencies (market research, PR, ads and events companies, etc.).

Why AstraZeneca?