Mô tả công việc
Senior Channel Manager - TONT
Job Description
Responsible for the biggest volume contribution on‑trade segments where we drive volume, revenue, market share, and strengthen consumer loyalty for Heineken Vietnam’s portfolio. The Senior Traditional On‑Trade Manager is responsible for developing strategy, monitoring business performance and executing channel plan effectively that maximizes our trade marketing investment in order to deliver business objectives. He/She will be a critical partner with Sales team and Brand teams, ensuring our customer plans are built on both always‑on volume‑driven activities and disruptive brand activation plans that deliver on our customer and consumer drivers.
Key Responsibilities
- Collaborate with Sales and Regional Trade Marketing to develop Channel Strategy, taking into account regional market differences, company priorities and brand strategies.
- Align channel strategy with Head of Trade and Head of Sales.
- Translate Channel Strategy into Channel Activity Plan with allocated budget and through the line Brand Campaigns.
- Align with On‑trade Channel Manager, Regional Commercial Managers, Regional Trade Managers, Business Controller.
- Execute at outlets/activation places with innovative/creative concept.
- Optimize during campaigns/activity & post‑evaluation review.
- Analyse sales performance, evaluate the efficiencies of channel activities to react with market changes/needs or competitor’s threats.
- Align with On‑trade Channel Manager, Regional Commercial Managers, Regional Trade Managers, Business Controller.
- Execute at outlets/activation places with innovative/creative concept.
- Optimize during campaigns/activity & post‑evaluation review.
- Manage budget allocation and ensure to optimize and maximize investment of Trade at market. Drive a continuous cost optimization mindset with team and agencies.
- Quarterly budget report.
- Identify & drive cost optimization initiatives.
- Drive innovation agenda by identifying opportunities to use initiatives in creative concept, digital promotions to drive penetration effectiveness and efficiency.
- Initiatives to drive fast and scalable penetration and purchase in suitable activities.
Key contacts and contact purpose
Internal
- Regional Trade
- Brand Marketing Manager
- Head of Sales & his/her team
External
- Outlets owners & decision makers & Agencies
Job Requirements
Qualifications
- University degree in Business Administration, Economics, Marketing
Experience / skills required
- Knowledge of professional advertising, culture and sociology
- At least 4 years working experience in the relevant field in beverage industry or FMCG.
- Decision maker
- Good communication, negotiation and presentation skills
- Analytical thinking, strategic thinking and problem‑solving skill
- Creative thinking, open‑minded and enthusiasm
Language(s)
- Strong proficiency with spoken and written English
- Functional Competencies: Proficiency at Excel or BI tools & Financial acumen
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Yêu cầu kinh nghiệm
University degree in Business Administration, Economics, or Marketing; 4+ years relevant experience in beverage or FMCG; strong English proficiency; Excel or BI tools proficiency; financial acumen; strategic and analytical thinking.