Mô tả công việc
Job Purpose
- The job holder builds and develops strategic brand projects and takes responsibility for short‑term and long‑term implementation results.
- The job holder connects other units to ensure the synchronization of brand identity, as well as supports strengthening emotional connection, brand love, improving brand health (BEI), and increasing brand value.
Key Accountabilities (1)
A. Department Duties
- Develop a plan to set objectives, scope, key milestones, and outputs of the brand project, along with necessary resources and principles, and ensure management of scope changes, if any.
- Coordinate with relevant divisions and units to implement the project from start to finish, including regular update processes.
- Ensure the progress and results of the overall strategic project implementation during the design and pilot phases.
- Ensure progress and results during project implementation.
- Organize working programs to solve arising problems with the Director of Marketing Division, Project Team, and Executive Board.
- Solve difficult issues and report to the Director of Marketing and Project Team if necessary.
- Summarize, report, and process the cost payment processes of the project, if any.
- Evaluate the final results of the project and the experience gained.
Key Accountabilities (2)
B. Other Tasks
- Other duties as assigned.
Key Relationships – Direct Reports
Success Profile – Qualification and Experiences
Qualifications
- University degree or higher.
Expertise
- Having professional knowledge in brand development, building media and advertising plans, with priority in FMCG industry, MNC companies, and multinational advertising companies.
Work Experience
- At least 06 years of experience in the field of branding and projects.
- At least 2 years of experience in team management/leadership.
Foreign Language
- English, TOEIC Level 3 (605 – 780).