Mô tả công việc
Job Purpose
The job holder manages the integrated communication plan (channels – mass/internal – and communication touchpoints) of brand activities, digital marketing communications, product marketing (individual customers and corporate customers), and corporate communications.
Key Accountabilities (1)
- Manage the integrated media plan (channels – mass/internal – and communication touchpoints) of Brand/Digital Marketing Communications/Product Marketing (individual and corporate customers) activities, business products, and Corporate Communications.
- Master and synthesize integrated monthly communication activities of the bank (based on information provided by Market Research and media agencies), connect with current marketing plans of Retail Marketing, Digital Marketing, Branding, Customer Experience Management, Corporate Communications, etc., to build an overall management model, including reporting, proposing action plans, controlling, and regulating the flow of communication activities of specialized units under the Marketing Division.
- Support the Director of Integrated Marketing and Communications Performance Management and the Chief Marketing Officer (CMO) in building the G2M model and guiding G2M planning for the marketing projects/initiatives of the company units in the Block, synthesize and manage progress, output results.
- Serve as the focal point for working with Omni Channel on the G2M plan, agreed with Senior Directors (N‑1) of specialized units of the Marketing Division and other departments, if necessary.
Key Accountabilities (2)
- Build a management process and coordinate the deployment of integrated communication activities for Brand/Digital Marketing Communication/Product Marketing (individual and corporate customers) and Business Communication.
- Provide information for building an integrated communication plan of Branding/Digital Marketing Communication/Product Marketing (individual and corporate customers) and Corporate Communication activities according to management and coordination processes.
- Coordinate with the Marketing Cost Management (BCC) focal point to plan the monthly budget for integrated communication activities, monitor and evaluate KPI of projects, etc.
- Responsible for output:
- Integrated communication management framework for brands and products (Business Unit), including recommendations and management of communication touch points with implementation partners.
- The report proposes the optimal orientation for investment in marketing communication and brand.
- Monthly report on media marketing results (of Techcombank and competitors) with detailed results and action recommendations to optimize brand and business communication costs.
- Monthly marketing report to reflect investment by channel, by product (for Retail Marketing).
Key Accountabilities (3)
- Perform other tasks as assigned.
Key Relationships – Direct Manager
Advisor, Integrated Media and Marketing Efficiency Management
Key Relationships – Direct Reports
(none specified)
Key Relationships – Internal Stakeholders
Units in the Marketing Division and all functional units in the bank, mainly with business divisions, RBG, CA, TCKH/MSTT.
Key Relationships – External Stakeholders
Partners providing services for TCB (if needed).
Success Profile – Qualification and Experiences
Qualifications
- University degree or higher.
Work Experience
- At least 10 years of experience in the position of an assistant in the banking sector.
Foreign Language
- English, level 4.