Senior Marketing & CSI Executive

About Us

Established over a hundred years ago, Takasago is a global leading company in the flavour and fragrance industry, having developed flavours and fragrances for some of the world’s most successful manufacturers of foods, beverages, fine fragrances, home, and personal care products.

For over 35 years, we have been a leading industrial producer of L‑Menthol, using our core technology, asymmetric synthesis. This technology enables us to produce unique, novel, and nature‑identical aroma ingredients, and in addition, to manufacture pharmaceutical intermediates, functional materials, and other fine chemicals.

Takasago Group maintains offices, production sites, and R&D centers in twenty‑seven countries and regions.

Responsibilities

Marketing

Drive Strategic Initiatives: Lead and execute proactive commercial workshops, innovation days, and strategic flavor projects in close collaboration with Sales, R&D, and regional counterparts.
Market & Trend Leadership: Conduct high‑level strategic analyses using market intelligence platforms (Mintel, Euromonitor, etc.) to identify emerging macro‑trends, white spaces, and consumer flavor preferences. Translate data into actionable market strategies and commercial flavor/concept proposals.
Concept Storytelling & Client Engagement: Develop high‑impact marketing materials and presentations (Microsoft PowerPoint/Canva, etc.) by using storytelling to convey flavor concepts; and travel with sales for presentations as requested.
Product Knowledge Management: Manage the strategic entry of new product launches into internal databases and co‑lead comprehensive tasting and evaluation sessions for competitive benchmarking and client prototypes.

CSI (Consumer Sensory Insights)

End‑to‑End Research Ownership: Design, manage, and execute local quantitative and qualitative consumer and sensory research studies for Vietnam (e.g., concept‑product tests, usage & attitudes, sensory mapping, consumer language probing) to guide strategic flavor development.
Strategic Collaboration: Assist and support CIMR Asia Leader on regional led strategic projects and Vietnam CSI Manager on local strategic research and setting direction for actionable learning plans for Vietnam.
Insight Activation: Interpret consumer data, synthesize findings into strategic recommendations, and present actionable insights to key internal and external stakeholders.
Vendor & Agency Management: Own relationships with external market research agencies, ensuring research methodologies, deliverables, and budgets align with business objectives.
Methodological Excellence: Introduce and implement advanced sensory/consumer research tools and global best practice guidelines to elevate local research capabilities.

Others

Identify and report issues in a timely manner with proactive recommendations for resolution.
Prepare and submit weekly or monthly updates to supervisors on project progress and assigned responsibilities.
Perform any other job‑related duties and responsibilities as assigned from time to time.
Implement and conform with all established quality, safety and environmental management system requirements.
Support and comply with the implemented quality, safety and environmental management system.
Comply with all applicable company procedures, policies and legal requirements.
Comply with Takasago Group’s Charter of Corporate Behavior and Code of Conduct standards.

Qualifications

Qualification

Bachelor’s Degree in Marketing, Consumer Research, Food Science, Sensory Science, or a related field.
Exposure to international education, exchange programmers, or cross‑cultural environments will be an added advantage.

Knowledge & Skills

Strategic & Analytical Mindset: Exceptional capability to connect disparate data points (sensory, market, consumer) into cohesive strategic narratives.
Advanced Research Capability: Demonstrated expertise in end‑to‑end research methodology design (Qual/Quant) and statistical analytical software (e.g., SPSS, XLSTAT, or similar). Experience in product testing is a plus.
Communication & Stakeholder Influence: Fluent in English and Vietnamese with superior presentation skills. Ability to engage and influence senior stakeholders and client decision‑makers.
Project & Time Management: Strong organizational leadership with a proven track record of handling multiple complex, cross‑functional projects simultaneously.
Autonomy & Proactivity: High degree of self‑initiative, capable of steering projects with minimal supervision in a fast‑paced environment.
Software Proficiency: Proficiency in the Microsoft Office suite, especially PowerPoint.

Experience

Minimum of 4–5 years of progressive experience in market research, consumer insights, or strategic marketing, ideally within the Flavour, Food Ingredients, B2B Food, or FMCG industries.

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