Mô tả công việc
About us
Bitget is the world's largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution.
Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry's lowest fees and highest liquidity across 150 regions worldwide.
About the Role
We're looking for a Senior Marketing Manager who has genuinely built something from the ground up. We're specifically looking for candidates with hands‑on 0‑to‑1 marketing experience, ideally someone who has been part of the core team behind a breakout project, growing it from relative obscurity to significant market traction, primarily through organic and viral growth strategies rather than large paid‑media budgets.
What you’ll do
- Lead regional marketing strategy and execution with a strong focus on organic growth, viral/earned marketing, and brand‑building from the ground up;
- Build brand awareness and market presence in regions where the brand currently has limited recognition;
- Develop and execute creative, resource‑efficient campaigns that generate outsized engagement and visibility;
- Adapt global brand strategy for local market nuances while maintaining consistency;
- Work cross‑functionally with regional and global teams to align on brand direction and growth priorities.
What you’ll need
- Bachelor’s degree or above;
- Over 8 years of experience in Marketing (experience in Crypto, Fintech, or Traditional Finance is beneficial);
- Native or fluent proficiency in English, Chinese is a plus;
- Proven experience taking a brand or product from 0 to 1, with specific, verifiable examples of organic/viral growth achieved under resource constraints;
- Strong track record in global or multi‑regional branding, with demonstrated cultural fluency across different markets;
- Entrepreneurial, resourceful, and hands‑on — comfortable executing directly rather than solely directing large teams or vendors;
- Based in and able to work core hours aligned with Asia, Europe, or Middle East time zones;
- Strong understanding of growth marketing fundamentals and digital channels, with creativity and execution valued over reliance on large budgets.
If you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply!For more information regarding candidates' personal data processing, please refer to
Bitget Candidate Privacy Notice
.*