Mô tả công việc
About the role
This role will work at the intersection of local brand knowledge and data‑driven paid acquisition independently. You will actively build campaign structures, ad sets, and drive preset KPIs for brand partners in the APAC region.
Key responsibilities
- Develop and execute tailored paid social media strategies specifically for brands in Korea, Japan, and Australia
- Build, launch, and manage complex campaign structures directly within social platforms (Meta, TikTok, LinkedIn, etc.), including precise ad set creation, audience segmentation, and reporting
- Manage daily bid strategies, pacing, and audience targeting (lookalikes, custom retargeting) to maximize ROI/ROAS across APAC
- Design continuous A/B tests for audiences and creatives
- Report weekly on core KPIs (CPA, CTR, Conversion Rate) and provide feedback to internal teams
- Monitor and optimize campaigns based on performance metrics
- Derive actionable insights and present performance recommendations
- Collaborate with creative teams, account managers, clients, and cross‑functional stakeholders
- Present media strategies and campaign performance results
- Manage multiple campaigns simultaneously
About you
- Experience planning, launching, and managing paid social campaigns across platforms
- Ability to develop media plans aligned to campaign objectives, audience strategy, and budget requirements
- Strong understanding of campaign setup, structure, bidding strategies, and budget allocation
- Experience conducting A/B testing and implementing learnings to improve campaign outcomes
- Expertise in audience segmentation and targeting
- Understanding of customer journey and conversion funnels
- Proficiency in analyzing campaign performance using KPIs
- Hands‑on experience with paid social advertising platforms and business managers
- Experience using analytics and reporting tools
- Strong verbal and written communication skills
- Strong organizational skills and attention to detail with campaign trafficking, QA, and budget tracking
- Experience in Media Planning, Paid Social, Performance Marketing, Digital Advertising, or a related field
- Demonstrated experience managing paid social budgets and delivering campaign performance against business objectives
- Diploma / Bachelor's / Master's degree
- English proficiency is required; Korean and Japanese language skills are a plus but not necessary
Cognizant US Corporation is an Equal Opportunity Employer Minority/Female/Disability/Veteran. If you require accessibility assistance applying for open positions in the US, please send an email with your request to CareersNA2@cognizant.com
Yêu cầu kinh nghiệm
Experience planning and managing paid social campaigns; proficiency in campaign setup, bidding, audience targeting, A/B testing, and KPI analysis; diploma, bachelor's, or master's degree; English proficiency required.