Mô tả công việc
Responsibilities
1. Commercial Planning & Business Performance
- Manage assigned eCommerce channels to deliver sales, profitability, and operational KPIs.
- Execute regional and brand commercial strategies while adapting campaign plans, assortment priorities, and promotional mechanics based on local market insights and business performance.
- Monitor channel performance and identify opportunities to optimize business growth.
2. Campaign Planning & Execution
- Lead the planning and execution of commercial campaigns across assigned eCommerce channels, including platform campaigns, brand campaigns, and other commercial initiatives.
- Work closely with platform partners and external stakeholders to maximize visibility and commercial opportunities.
- Lead & coordinate channel‑specific activations, including KOL/KOC campaigns, livestream initiatives, promotional mechanics, and campaign readiness where applicable.
- Own the growth and optimization of social commerce and affiliate channels to drive customer acquisition, engagement, and platform sales performance.
- Ensure all commercial activities are executed accurately and on schedule.
3. Agency & Store Operations Management
- Manage day‑to‑day operations through appointed external partners and agencies.
- Cascade business priorities, campaign requirements, brand guidelines, and operational instructions to ensure timely and accurate execution.
- Review and approve campaign setup, promotional mechanics, onsite visibility, creative assets, and operational requests.
- Monitor execution quality and operational KPIs while driving continuous improvements.
4. Demand Planning & Inventory Management
- Prepare and maintain monthly sales forecasts based on business demand, campaign plans, and latest business outlook.
- Update forecasts based on changes in business demand, Latest Estimate (LE), and commercial priorities.
- Review monthly replenishment plans and provide business recommendations to ensure sufficient inventory availability.
- Partner with Brand, Demand Planning, and Supply Chain teams to proactively manage inventory risks.
5. Business Analysis & Reporting
- Monitor channel performance, campaign effectiveness, and operational KPIs.
- Analyze business performance, identify opportunities and risks, and provide actionable recommendations.
- Prepare regular business updates and performance reports.
6. Other Tasks
- Support ad‑hoc projects and assignments from the Online Manager as needed.
Requirements
- 2–4 years of experience in eCommerce, digital commerce, marketplace management, or online sales.
- Experience managing one or more eCommerce channels (Shopee, Lazada, TikTok Shop, Social Commerce) is preferred.
- Experience working with cross‑functional teams and external agencies is an advantage.
- Good understanding of eCommerce platforms, commercial campaigns, and online business operations.
- Strong analytical skills with the ability to translate data into business insights and recommendations.
- Good command of both written and oral presentation in English.
Yêu cầu kinh nghiệm
2-4 years eCommerce or digital commerce experience; experience with Shopee, Lazada, TikTok Shop or social commerce preferred; strong analytical skills; good English communication.