Mô tả công việc
Position Summary
This position is accountable for Retail/ Commercial Planning across channels, aligning with in‑market Commercial team, and other stakeholders in execution of campaign promotion, VM, and activation to achieve the brand objectives. This role works closely with in‑market Consumer Engagement as well as in‑market Education for planning and execution of all brand activities etc.
Responsibilities
Retail Marketing Plan – Execute and deliver
- Execute new product launching, re‑promote, and Mega campaign
- Collaborate with In‑Market CE, Commercial teams and DCM to execute omni channel commercial and activation for launch/mega campaign
- Support all local Mega Campaign Offers in alignment with In‑Market Brand teams
- Unity Campaign implementation & Always‑on promotion across channels (OL, B&M, SMC)
- Support and deliver monthly always‑on or tactical promotion plan
- Provide support and execute all commercial proposal in current channels or new programs to over‑deliver target
- Monitor promotion allocation under guidelines
- Timely checking of promotion running to ensure full compliance with anti‑diversion protocols
Visual Merchandising Implementation
- Provide any feedback to MVIP Product Marketing on forecast of New launch/ Visual Merchandising Update/ Tester Bar/ Displayer, Collaterals in B&M/SMC in accordance with Brand guidelines and allocated budget where applicable
- Cascade provided guidelines, briefing to agency, and execute the deployment in stores for New Launch Counter decoration or VM updates
- Response and work alongside with Retail Project and VM on counter requests for counter maintenance
New Counter/Renovation Store Design and set‑up
- Partner with Retail Project and VM and in‑market Commercial in new counter set up
Retail Partner Collaboration
- Support in‑market Country and Commercial Manager to maintain Retailer Relationship and counter activation communication
- Support in‑market Country and Commercial Manager to represent In‑Market Brands to coordinate with Retailers in communicating Brand Campaign/Monthly Activities in respective stores
- Engage and align with Retailers to support the commercial and activation execution in store with collaborative initiatives (Data, Voucher, CRM, Retailer Visibility Support)
- Support MVIP marketing strategies in Corporate Sales and Collaboration proposal
- Assist in managing external partners in collaboration programs (Commercial Deals, Data sharing, Workshop, Visibility Support)
- Coordinate with internal team to execute the collaboration
Retail Marketing Operation
- Charge out Non charge products for B&M channel promotion plan across channels.
- Charge out VM collaterals, displayers to respective stores based on local planograms.
- Align with in‑market Commercial and in‑market Online Team on track and improve promotion‑driven business performance and actual promo usage on monthly basis.
- Monitor and report Voucher spending by Store
- Monitor and report Control promo usage and promo cost under given budget
- Monitor VM, counter decoration and ensure within allocated monthly maintenance Budget
- Feedback on Competitor Activity Tracking
- Coordinate Customer Workshop