Mô tả công việc
Social Media Specialist
About the Role
We are looking for a creative, analytical, and confident Social Media Specialist to lead end‑to‑end social media content development for MOVA. This role combines social media strategy, content production, on‑camera talent, and performance analysis.
You will work closely with MOVA's CEO to develop and execute content ideas that communicate the company's vision, strengthen brand presence, and engage audiences across different markets. This role also involves traveling to MOVA's branches across Southeast Asia (ASEAN) to produce locally relevant content and capture stories from different markets.
Job Description
Responsibilities
1. Social Media Strategy & Content Planning
- Develop and execute social media strategies aligned with MOVA's brand identity and business objectives.
- Create monthly content calendars, content pillars, campaign concepts, and creative briefs for relevant social media platforms.
- Research audience behavior, competitors, industry developments, and local trends across ASEAN markets.
- Identify opportunities to improve brand awareness, audience engagement, reach, and follower growth.
2. End‑to‑End Content Production
- Develop content ideas, scripts, hooks, captions, and storylines for social media content.
- Act as an on‑camera talent for MOVA's social media content, including educational, promotional, lifestyle, and company‑related videos.
- Participate in the end‑to‑end production process, including preparation, shooting, directing, and basic video editing when needed.
- Collaborate with videographers, editors, designers, and other creative team members to ensure content quality and consistency.
- Review content before publication to ensure it aligns with the intended message, brand identity, and campaign objectives.
3. CEO & Stakeholder Collaboration
- Work directly with MOVA's CEO to discuss content directions, develop creative ideas, and translate business priorities into engaging social media content.
- Coordinate content schedules, filming sessions, and production requirements with the CEO and relevant stakeholders.
- Help communicate the company's vision, initiatives, culture, and business developments through relevant content formats.
- Manage feedback and revisions to ensure content meets expectations and is delivered on schedule.
4. ASEAN Market Content Production
- Travel to MOVA's branches and business locations across ASEAN to plan, film, and produce social media content.
- Adapt content concepts to local audiences, cultural contexts, and social media trends in each market.
- Coordinate with local teams to identify content opportunities, arrange production activities, and capture relevant stories.
- Maintain consistent brand communication while ensuring content remains relevant to each local market.
5. Social Media Analytics & Optimization
- Monitor and analyze social media performance, including reach, views, engagement rate, audience retention, and follower growth.
- Prepare regular performance reports and provide actionable recommendations for future content.
- Evaluate which content formats, topics, and creative approaches perform best.
- Use data and audience insights to refine content strategies and improve overall social media performance.
Job Specifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.
- Minimum 2–3 years of experience in social media management, content creation, digital marketing, or a related role.
- Confident and comfortable appearing on camera, with strong communication, presentation, and storytelling skills.
- Proven ability to develop content ideas and manage the content production process from planning to execution.
- Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and other relevant social media platforms.
- Familiar with video shooting and editing tools such as CapCut, Adobe Premiere Pro, or similar applications.
- Good copywriting skills and the ability to develop engaging scripts, hooks, and captions.
- Analytical mindset with the ability to interpret social media metrics and translate insights into actionable improvements.
- Strong communication and coordination skills, especially when working with senior stakeholders and cross‑functional teams.
- Willing and able to travel across ASEAN countries as required.
- Adaptable, proactive, organized, and comfortable working in a fast‑paced environment.
- Fluent in Mandarin Chinese and English, both verbally and in writing.
- Able to communicate professionally in Mandarin and English during meetings, content discussions, and coordination with the CEO and regional teams.
- Proficient in Bahasa Indonesia for local coordination and communication.
- Strong portfolio demonstrating content strategy, on‑camera performance, and end‑to‑end content production is highly preferred.
Portfolio Requirement
Candidates are encouraged to submit a portfolio featuring previous social media content, on‑camera videos, campaign work, and examples of content performance or growth results. Candidates who can demonstrate both creative execution and data‑driven decision‑making will be highly valued.