Sr Analyst, Associate Group

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ROLE OVERVIEW

• The Senior Executive – Integrated Communications (PR & Social) is responsible for supporting the day‑to‑day execution of integrated communications campaigns, ensuring high‑quality delivery across PR, social media, influencer engagement, and digital communications. The role requires strong execution capabilities, proactive project coordination, and the ability to independently manage assigned tasks and workstreams while meeting Edelman Standards and client expectations.
• S/he demonstrates a solid understanding of integrated Communications Marketing principles, with hands‑on experience in media relations, content development, social media communications, influencer engagement, and online community activation. S/he is able to adapt key messages and communications content across different channels to ensure consistency and relevance to target audiences.
• This role requires the ability to translate communications plans into effective execution, proactively identify opportunities and challenges, and collaborate closely with clients, internal teams, and external partners to deliver impactful integrated communications activities that support client objectives.

RESPONSIBILITIES

1. Integrated Communications Execution

• Demonstrates a solid understanding of integrated Communications Marketing principles and how PR, social media, influencer engagement, and digital communications work together to achieve client objectives.
• Supports the implementation of integrated communications plans, translating approved strategies and directions into actionable activities across relevant channels.
• Coordinates the execution of communications activities across PR and social channels, ensuring consistent messaging, quality, and timely delivery.
• Contributes ideas, relevant trends, and tactical recommendations to enhance campaign execution and audience engagement.
• Proactively identifies execution challenges and opportunities, recommending practical solutions to the account team.

2. PR & Media Relations

• Executes day‑to‑day PR activities, including media outreach, press release distribution, media pitching, interviews, press events, and other earned media initiatives.
• Develops, edits, and proofreads high‑quality PR materials, including press releases, media pitches, key messages, briefing documents, and feature stories.
• Builds and maintains working relationships with journalists, editors, publishers, and relevant media contacts.
• Identifies relevant media angles and opportunities to secure earned media coverage aligned with approved communications objectives.
• Coordinates media engagement activities, including interviews, press conferences, media events, and other outreach programs.
• Monitors media coverage and supports the evaluation of PR activities, identifying key highlights and areas for improvement.

3. Social Media & Influencer Communications

• Executes social communications activities in line with approved campaign directions, ensuring content relevance, consistency, and alignment with brand objectives.
• Develops social content angles, editorial calendars, content briefs, captions, and other channel‑appropriate communications materials.
• Demonstrates a good understanding of social media platforms, audience behaviors, content formats, and emerging trends within the Vietnamese digital landscape.
• Coordinates influencer/KOL/KOC and online community engagement activities, including influencer research, selection recommendations, briefing, content review, and execution follow‑up.
• Works closely with creative, content, digital, and external production teams to ensure the quality and timely delivery of social communications materials.
• Monitors social conversations, content performance, and audience engagement to identify relevant insights and tactical optimization opportunities.

4. Account & Project Management

• Independently manages assigned tasks and workstreams, ensuring timely delivery, attention to detail, and adherence to client requirements and Edelman Standards.
• Supports day‑to‑day client communications, including status updates, meeting notes, activity reports, and follow‑ups on assigned deliverables.
• Coordinates effectively with internal teams, media, influencers, vendors, and external partners to ensure smooth campaign execution.
• Maintains project timelines, tracks deliverables, and proactively flags potential risks or issues to the account manager.
• Supports the preparation of client presentations, campaign proposals, status reports, and other account‑related materials.
• Demonstrates ownership, accountability, and a solution‑oriented approach in managing daily responsibilities.

5. Research, Monitoring & Reporting

• Conducts desk research on industry developments, competitors, consumer trends, media landscapes, and social conversations to support communications activities.
• Monitors media coverage, social conversations, and campaign performance across relevant channels.
• Collects, consolidates, and analyzes campaign results using relevant PR and social performance metrics.
• Prepares activity reports and post‑campaign reports with accurate data, key observations, and actionable learnings.
• Identifies relevant insights and provides recommendations to improve ongoing campaign execution.

QUALIFICATIONS

• Bachelor’s degree in communications, Public Relations, Marketing, Journalism, or a related field.
• At least 3 years of relevant experience in PR, social media, or integrated communications, including a minimum of 1 year in a Senior Executive or equivalent role.
• Previous experience in PR, communications, digital, or integrated marketing agency is an advantage.
• Hands‑on experience in both PR and social communications, with the ability to independently execute activities across media relations, social media, influencer engagement, and online community activation.
• Solid understanding of the Vietnamese media landscape, social media ecosystem, influencer landscape, and evolving digital communications trends.
• Strong writing, editing, and storytelling skills, with the ability to develop compelling, channel‑appropriate content for both PR and social media platforms.
• Experience working with journalists, publishers, influencers, content creators, and online communities, with the ability to build and maintain effective working relationships.
• Good understanding of integrated communications execution, including media outreach, social content development, influencer coordination, and campaign performance measurement.
• Strong project coordination and organizational skills, with the ability to independently manage assigned workstreams, prioritize tasks, and meet multiple deadlines.
• Good research and analytical skills, with the ability to identify relevant insights, monitor campaign performance, and recommend tactical improvements.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with clients, internal teams, and external partners.
• Excellent Vietnamese writing and editing skills, with good working proficiency in English.
• A proactive, detail‑oriented, collaborative, and solution‑oriented mindset, with a strong sense of ownership and accountability.