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ABOUT EDELMAN
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
STRATEGIC PLANNING INTERN
Internship experiences
- Learned how to conduct in-depth competitive analysis of PR, digital, social, mobile, and e-commerce activities using established tools and frameworks
- Gained hands‑on experience in consumer research through surveys, interviews, and online sentiment analysis to uncover actionable insights
- Explored category and industry assessments by studying market and media trends, generational values and behaviors, and broader societal and cultural shifts
- Participated in brainstorming sessions and observed the development of creative concepts and tactical ideas
- Became familiar with how research and audits inform strategic recommendations aligned with client objectives
Skills You Will Develop in this Internship Track
- Data collection and analysis – At Edelman Vietnam, we put data at the heart of our work. Working with data requires objective thinking and logical reasoning. You will learn how to assess, collect, and analyze data effectively in a timely and efficient manner, as well as creating a story out of them.
- Critical thinking and problem solving – Planners are investigators, opportunity‑seekers, and problem solvers. You will support in evaluating the information gathered and synthesize them into actions to answer the brief
- Collaborative spirit – The best work is created through collaborations. As planners, we are expected to work harmoniously with the teams, be open to diverse thinking, and work towards common goals.
- Communication skills – present work and ideas in a clear and effective manner
Qualifications
- Third year or last year who can work full‑time at least 3 months
- Marketing or Research background
- Knowledge in quantitative and qualitative research
- Can communicate in both English and Vietnamese
- Proficiency in using Excel and Powerpoint
- Basic understanding of communications marketing concepts and practice
- Good team player, detail‑oriented, careful and willing to learn