Mô tả công việc
Purpose of the Role
The purpose of this role is to manage senior strategists and planner/junior on day‑to‑day client strategy needs on a single account or group of accounts – guiding insight generation, creative briefs, selling narratives, strategic POVs and go‑to‑market plans.
Job Description
Strategic Research & Insight Discovery
- Conduct market, industry, and consumer research.
- Perform competitive analysis, evaluate communication activities, track industry shifts, and set campaign benchmarks.
- Analyze target audience behavior, consumer insights, and cultural nuances to inform and shape campaign strategies.
Strategy Development & Campaign Narrative
- Formulate strategic direction, communication channels, and cohesive campaign narratives tailored to client business goals and briefs.
- Propose strategic recommendations for campaign concepts, platform ideas, messaging frameworks, and audience engagement approaches.
- Provide strategic consultation for integrated marketing campaigns (IMC) and brand experiential activations.
Cross‑Functional Collaboration & Proposal Management
- Collaborate closely with Account and Creative teams to build strategic frameworks and unified communication directions.
- Review, refine, and finalize pitch decks/proposals prior to major client presentations.
- Adjust and optimize strategic directions based on internal feedback and client inputs throughout the pitch process.
Client Engagement & Execution Alignment
- Participate in client briefs, Work‑In‑Progress (WIP) meetings, internal brainstorms, and client presentations alongside the Account team.
- Provide continuous strategic oversight across project phases to ensure strategic alignment and consistency across all deliverables.
Qualifications & Experience
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Appreciation for short‑course or training in new technology such as AI.
- Experience: 10–15+ years of strategic planning experience in an Integrated/Creative Agency, ideally handling Tech or Consumer Electronics accounts.
- Strong analytical mindset to translate market research and consumer insights into compelling campaign narratives and proposal decks.
- High flexibility and strong openness to new thinking, modern approaches, and emerging channels.
- Excellent storytelling, presentation, and English skills; confident in pitching to clients and bridging Creative and Account teams.
Location
Ho Chi Minh City
Brand
Dentsu Redder
Time Type
Full time
Contract Type
Fixed Term Contract (Fixed Term)
Yêu cầu kinh nghiệm
Bachelor's degree in Marketing, Communications, Business Administration or related field; 10-15+ years strategic planning experience in an integrated/creative agency; strong analytical, storytelling, presentation and English skills; openness to new technology.